Breadcrumbs

Blog from August, 2019

In Webtrekk Analytics, you now have even more predefined periods to choose from to better narrow down your analysis results.

For each newly added time range in the selection list, there is also a corresponding comparison period. You can use these comparison periods in Comparison Analysis and Sparklines, as well as KPIs.


Analytics: Selection of dynamic time ranges


Release date: August 26, 2019


Mapp Cloud now offers Campaign Dashboards to help you see campaign performance in new ways.


Analyze your marketing performance through insightful dashboards and reports that are powered by Webtrekk.

Webtrekk is the leading, award-winning Marketing Analytics and Customer Intelligence platform in Europe.

Campaign Dashboards support your analytics with two cards. The Campaigns card gives you access to pre-defined insights and the Analytics card allows you to group all important metrics by different dimensions for improved insights.

Advantages​

  • Gain more customer insights from cross-channel campaign reports and dashboards.

  • Save time in the creation of campaign reports.

  • Use the data to optimize engagement across all device types.

  • See the impact of individual channel campaigns on customer engagement.

Availability​

Campaign Dashboards for Mapp Engage are available now. Contact your account manager for more information.

For more information on Mapp Cloud, request a demo.

Related Topics​

Mapp Connect​ connects third-party marketing tools to ​Mapp Engage​.

Advantages​


With Mapp Connect, you can pull data into Mapp Engage and extract information for reuse in other marketing applications.

  • Exchange data between third-party applications and Mapp Engage.

  • Unify customer data in the customer data platform (CDP) from Mapp.

  • Access third-party integrations from one central location.

How Can I Access Mapp Connect?​

1.

In the Main Navigation, click  | Mapp Connect​.

A Configure Add-On​ window opens with the add-ons that are active for your system.


Related Topics​


What Is New?​

To support best practices in email sendouts, Mapp has introduced stricter limits to the image sizes that Mapp Engage customers can upload.

Effective immediately, all Mapp customers have a 1 MB upload limit for images. This size exceeds the recommended size of image data per email, which is between 600kb and 800kb.


Advantages​

  • Faster sendouts.

  • Easier download of images for the end user.

  • Prevention of server load problems that affect performance.


How Does This Affect You?​

This upload limit does not affect most customers since most images are under 1 MB.

If your images are over 1 MB, you can use an image compressor to improve your end-user experience.

If you have any questions about image upload limitations, contact your Account Manager.


Related Topics​

Today we released our latest product, Mapp Intelligence.

Mapp Intelligence is a marketing analytics platform designed for e-commerce, publishers, and lead-based businesses. It delivers reliable, scalable, and dashboard-driven insights. The tool reveals new perspectives and lets you act on it immediately.

Shortlist of the advantages of an innovative marketing tool:

  • Predictive analytics (CLV, conversion,, and churn probabilities)
  • AI-based segments for more-in-depth insights (for example, products, and content preferences)
  • You can use Audience Stream to reach your users with personalized messages, special offers, and smart discounts at precisely the right time.

All this can be achieved without the need for time-consuming setup. You can access over 20 pre-configured dashboards created by our internal experts.


Example: Mapp Intelligence Dashboard


Documentation: Integration of Mapp Intelligence


If you are interested, please contact your Webtrekk consultant who will discuss the first steps with you.


Release date: August 12, 2019

The updated documentation for the Webtrekk AdClear Plugin (v5.0.2) is available online.

Under the following link, you also have the opportunity to download the plugin ("pixel_adclear.min.js").

Documentation: AdClear Plugin (v5.0.2)


Publishing date: August 05, 2019