Blog from December, 2019

Webtrekk released a new alert function, which makes it possible to automatically monitor metrics and dimensions. There are two kinds of alerts, Regular Alerts and Smart Alerts. Regular Alerts send an e-mail if all rule-based conditions are met. Smart Alerts automatically detect anomalies and distribute the information via email. Both types of alerts help inform the right people about important changes in the data. This enables them to immediately analyze the causes or to take countermeasures. 

Common alerts are for example: 

  • Irregularities in the conversion rate
  • Bounce rate spike for paid traffic
  • Sudden increase in visitor numbers

Alerts are currently visible to all Webtrekk admins.

If you want to know more, please visit our Support-Center

Release date: December 16, 2019

With this release, Webtrekk Analytics provides you with an additional analysis variant by introducing the cross table.
The cross table enables you to analyze the relationship between two dimensions in relation to a metric. Imagine you want to find out at what time and on what day of the week your website is visited most frequently. The cross table is the way to answer this question. The visualization also allows a clear presentation at a glance.

Further use cases are for example:

  • Do products (T-shirts, pullovers) in one color sell above average?
  • How long do readers devote to articles in one section on certain days of the week?
  • On which day of the week and at what time of the day does my online store see the highest sales?

To determine the values to be crossed, the dimensions are individually related to the selected metric. The calculated values are then displayed in the cross table.

If you want to learn more about this analysis variant, please visit our Support Center.

To open the Cross Table Analysis view, click the [Cross Table] button.

Cross Table Analysis button 

Example: Cross Table Analysis, crossing weekdays and hours. 

Publication date: December 16, 2019

New statistics will be added to Mapp Empower, to provide additional insights on the delivery performance of messages. They allow customers to understand if there is an issue with specific internet or email service providers.

The stats are presented in an additional tab and include important metrics, such as sends, opens, and bounces.

Whiteboard is the Mapp Engage tool to automate marketing campaigns.

New Whiteboard jobs, events, and redesigned functions now help you use the Whiteboard more effectively.

New Scheduled/Recurring Job: Generate Report

For the time-based whiteboards (scheduled and recurring), a new job was added: "Generate Report".

It allows the system user to define the workflow, which includes the report generation. The report definition must be prepared in advance.

Mapp Acquire events in the Whiteboard

A new type of event was added to the whiteboard – "Mapp Acquire event". It allows system users to create an automation based on the event that is captured and sent to Mapp Engage.

Multiple event step

This is the new combined step where the workflow can be split, depending on which event occurred.

The number of events can be added alongside the negative path that timed out. This feature is available for event-based whiteboards or within the events section in scheduled whiteboards.

Push Response Received event

The new event type was added: Push Response Received.

This event allows system users to create an automation based on the Push Notification Response. Two types of responses are available: clicked and swiped.

Whiteboard audience information UI redesign

The whiteboard audience informational panel was redesigned to gather related parameters into one additional panel.

The enrollment settings was also transferred from the whiteboard setup page.

Whiteboard setup for recently imported contacts

It is now possible to select only newly imported contacts in the recurring whiteboards. This allows a user to create a repetitive task for the newly added contacts (such as a welcome message).


This release is in rollout.

For more information, contact your account manager.

How Can I Access the Whiteboard?​


In the ​Main Navigation​, click  ​Automations​ | ​Whiteboard NEW​.

The ​Whiteboard Plans​ overview window opens.

Related Topics​

We are thrilled to announce that Mapp is taking a big leap towards creating AI-driven campaign management by introducing the "Best sendout time" feature.

The ​Best Sendout Time​ uses artificial intelligence to select the optimal time to send an e-mail to a user.

The knowledge is based on the opening statistics of your recipient.

Let's look at one example: For users that had regularly opened your emails at 11 am, the chosen ideal time will be 11 am. If the e-mail is send out at this time, the user will probably read the message when it is still at the top of his inbox, and the likelihood of opening is increased.

You can let Mapp calculate the Best Sendout Time in any type of Whiteboard, as well as for manual send out.

If you choose this feature, your emails will be delivered no later than within 24 hours.

For each user, at least five opened emails are necessary to calculate the best send out time. All users with less engagement will get the email immediately.

We are officially releasing our Android SDK v5 out of beta and into the wild. During the beta phase we detected some hick-ups that we solved in the meantime and also gave the code a nice clean polish along the way.

Additional Tracking Function

In the first version out of beta, we also introduce a new function: @trackPageDetail. With the annotation function it is now possible to add custom page parameters when autotrack is enabled, without creating multiple page requests.

    contextName = "page name",
    trackingParams = [TrackParams(paramKey = Param.PARAM_NAME, paramVal = "param value")]
class className {

If you leave "contextName" empty, the SDK will take the name of the activity by default.

Please find the documentation for the annotation in the Android SDK v5 documentation: Automatic Tracking

Changes to Existing Features

  • In the configuration, the default logger state is now set to "NONE".
  • For trackCustomPage() and trackCustomEvent(), adding additional parameters is now optional.

The Android SDK v5 is open source and available in GitHub: An example app to test the available functionality is available when you download the code and run the implemented test app in your IDE (e.g. Android Studio).

Latest Android SDK v5 version: 5.0.0

Release Date: December 3, 2019

Our latest version introduces debug functionality for the iOS SDK v4. The debug functionality makes it possible to check the request URL sent to Webtrekk as well as information about the request queue.

Please find the documentation of the debug functionality in the iOS SDK v4 documentation: Debug iOS v4.

We also updated our iOS example app where it is possible to check the debug functionality. The iOS example app can be downloaded on the Webtrekk GitHub repository:

Latest iOS SDK version: 4.15.12

Release date: November 6, 2019