With server-to-server tracking, the data is not transferred from the client, but directly from the web server (of the website operator) to the Mapp Intelligence tracking server.
Particularities of the URL-based tracking are:
- high data accuracy
- tracking is not evident to visitors
- tracking without cookies
- direct testing on websites is not possible.
In this documentation, you will learn about the technical details of server-to-server tracking and how to use it for your individual needs to obtain accurate data.