Tag Integration is part of the Mapp Intelligence Suite. With Tag Integration, you have a powerful tool that helps you and third parties to integrate web analytics into your web pages. For example, by simply implementing proprietary scripting functions and delivering them to predefined domains.

This chapter introduces the tool structure.

You can either configure all tracking functions directly in the source code of the web page or Tag Integration. However, we recommend that you use Tag Integration, as changes are less time-consuming and error-prone.

For a description of how to implement individual tracking elements, see the respective chapters in the area Tracking Elements of this documentation.