Request Type

Learn when to use the page request type and when to use the event request type

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Basic Implementation

Learn how to implement Mapp Intelligence in Google Tag Manager in three simple steps:

  1. Add the Mapp Intelligence Smartpixel to a custom HTML tag
  2. Add the Mapp Intelligence GTM template tag
  3. Configure tracking and map your data using the Mapp Intelligence GTM tag

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Automatic tracking of HTML elements

Track whenever page visitors click on a link.

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Event tracking

Track your custom events in Mapp Intelligence. Learn how to map data and how to configure the Mapp Intelligence template tag for event tracking.

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Form tracking

Track the forms on your page and find out when users submit or abandon a form.

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Advanced: order with products

Track the product lifecycle from first view to purchase. This is a more complex tracking setup where we have a look at a more complex track request. We track an order with product data and a customer id.

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