The basis for the data collection on your website is the implementation of a pixel. Our Smart Pixel provides scripts to track user behavior and technical information, such as user agents, among others. In addition to the standard data collection, the tracking script offers many options to customize tracking based on specific use cases. Typical use cases are product, order and shipment tracking or the tracking of application processes.

Due to its intuitive and easy to understand structure, developers don't need to understand the architectural background of Mapp Intelligence but can focus on implementing the tracking script based on the needs. For this purpose, we completely renewed the API compared to older versions of our tracking scripts (V4/V5). We concentrated on the essentials while developing the Smart Pixel so that previously complex structures are now eliminated and easier to understand. However, this also means that not all plugins/extensions available in older versions can be used automatically. Please check the section Extensions for an overview of the available extensions.

In addition to tracking traditional HTML websites, the Smart Pixel offers a smooth implementation for tracking Single Page Applications.