---
title: "Abandoned Browse Table Event"
slug: "abandoned-browse-table-event"
updated: 2025-05-19T13:30:11Z
published: 2025-05-19T13:30:11Z
canonical: "docs.mapp.com/abandoned-browse-table-event"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.mapp.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Abandoned Browse Table Event

## Overview

The **Abandoned Browse Table Event** is triggered when a product is added to or removed from the Abandoned Browse eCommerce table after a contact views it on your website or app but does not interact with it.

> [!NOTE]
> Data Retention
> 
> Please note that entries in the Abandoned Browse eCommerce table will only be kept 30 days, after which they are deleted.

This event can be used as a **start event** in workflows.

If the event is not used as a start event, a **negative path** is available. When used with the **Multiple Event filter**, this path applies to the entire event sequence rather than individual paths.

## Prerequisites

**Account Setup**

- Ensure that Mapp Engage and Mapp Intelligence accounts are connected.
- Enable user matching between Mapp Intelligence and Engage (refer to [Mapp Cloud User Matching](https://docs.mapp.com/docs/mapp-cloud-user-matching)).
- Confirm that account settings are compatible with [IPv6](https://portal.document360.io/v1/docs/mapp-intelligence-ipv6-support-faq) and that tracking domains support it if applicable.

**Tracking Pixel Configuration**

- Configure the tracking pixel (see [Smart Pixel Setup & Configuration](https://portal.document360.io/v1/docs/tracking-configuration)).
- Integrate tracking for your website's customer behaviors (e.g., browse abandonment) using unique, consistent event names.

**Mapp Engage**

- You can use either Product Catalog or Related Data to store product information. Ensure the eCommerce table Abandoned Browse and the Product Catalog / Related Data use the same product identifiers. In Mapp Engage, this identifier is represented by the `productSKU` column. In Mapp Intelligence, it is the `ba` parameter (productName).

## Configuration

#### 1 Event Triggers

You can configure the event to react to specific triggers:

- **Product added to Abandoned Browse Table**: Triggered when a product is added to the Abandoned Browse eCommerce table.
- **Product removed from Abandoned Browse Table****:** Triggered when any product is removed from the Abandoned Browse eCommerce table.

![](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/image(822).png)

#### 2 Whiteboard Audience

See [Whiteboard Audience](/v1/docs/whiteboard-audience).

#### 3 Event Definition

You can define specific event conditions:

- **Any abandoned browse product**
- **Specific abandoned browse product:**
  - **Any of the following:** Specify product details (e.g., product SKU).
  - **All of the following:** Define multiple product details for filtering (e.g., product SKU).

Example:

![](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/image(823).png)

## Related

- [Abandoned Browse](/abandoned-browse.md)