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      Abandoned Cart & Wishlist Tracking
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      Abandoned Cart & Wishlist Tracking

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      Article summary

      A Mapp Engage shop integration or the Mapp Intelligence tracking script can measure an abandoned cart and wishlist.

      Tracking with the Mapp Connect Shop Integration

      • Highest accuracy, as data is transmitted directly from the shop system.

      • Configure the shop system to send data to Mapp.

        • During configuration, all the relevant product, wishlist, and abandoned cart information must be mapped via the mapping functionality in the Mapp Connect interface.

        • The available mappings may differ depending on the shop system you are using. See the respective integration documentation for more information:

      Please look at Mapp Connect Basics and Mapp Connect How-Tos for more information.

      Tracking with Mapp Intelligence

      This feature is currently in Beta and may not be visible to all users. The full release is scheduled for September 2024.

      • Easily integrates with all shop systems.

      • Supports website and app tracking.

      • Website tracking often relies on cookies and login information. However, long-term analyses based on this data might be inaccurate because some users employ tracking blockers or do not accept cookies. Track the email address as a customer ID to enable cross-device or cross-browser tracking. For more information, see Data quality for tracking options.

      Requirements

      User matching

      User matching between Mapp Intelligence and Mapp Engage needs to be active. For more information, see Mapp Cloud User Matching.

      eCommerce tables and product catalog

      Mapp Engage contains different tables that are used for this purpose:

      • eCommerce tables contain the specific products a user added to the cart or wishlist. This information is populated based on the Mapp Intelligence tracking script/SDK (see below). Find more information here.

      • Product Catalog contains a list of all products. It must be maintained manually (Manual Import & Search of eCommerce Data) or via an automated import (Import Product Catalog)

      Product tracking

      Product tracking must be activated in the Mapp Intelligence tracking script/SDK.

      Use identical product names

      Please make sure that your are using the same unique identifiers for products in both, the Mapp Intelligence tracking script (product name) and the Mapp Engage product catalog (product SKU).


      The following product statuses are relevant for Abandoned Cart and Wishlist tracking:

      Product Status

      Trigger

      Notes

      Add to Cart

      A user adds an item to the cart.

      Delete from Cart

      A user deletes an item from the cart.

      Confirmation

      A user completes a purchase.

      Internally triggers a “delete from cart” event to remove items from the eCommerce table.

      Add to Wishlist

      A user adds an item to the wishlist.

      Delete from Wishlist

      A user deletes an item from the wishlist.

      Adding an item to the cart or purchasing an item will not delete the respective items from the wishlist. If required, send an additional “delete from wishlist” event.

      Find more information on product tracking in the technical documentation (Tag Integration, Smart Pixel, iOS SDK, Android SDK)

      Learn more about how to set up and test the implementation on this page: Abandoned Cart & Wishlist Tracking - Setting Up and Testing

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