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    Article summary

    Mapp Academy is Mapp’s e-learning platform!

    Learn more about Mapp Intelligence on your own time, and in a more personalized way. Our courses include text, animations, videos, and quizzes. You can even earn certificates to display your skills!

    Engage Basic Courses

    Basic courses include everything you need to know to work with Mapp Engage. All these courses are also combined in a basic learning path.

    Course

    What you will learn

    Introduction

    • What is Mapp Engage used for?

    • How do I navigate through the Mapp Engage platform?

    Groups & Contacts

    • How do I create a group?

    • How can I add contacts to the group?

    • What is a contact profile and what types of attributes can be included?

    Email Content Management

    • How are images uploaded to Content Store?

    • How do I create engaging, relevant emails using personalization and dynamic content?

    • How do I test my email sendouts?

    SMS & Mobile Push

    • How do I create and send SMS messages?

    • How do I create and send engaging Mobile Push Notifications?

    • How do I create and send In-App Messages

    Segmentation

    • How do I use Segmentation  Builder to create simple and complex segments?

    • How do I use containers for AND/OR logic?

    • How do I use segments in my campaigns?

    Whiteboards

    • How do I create event-based whiteboards?

    • How do I create scheduled whiteboards?

    • How do I create recurring whiteboards?

    • How do I use the features of all whiteboards to send contacts on different journeys?

    Analysis

    • How can I view the deliverability and recipient activity for Emails?

    • How can I download contact data for recipients?

    • How can I view delivery statistics for SMS?

    • What statistics are available in the Campaign Dashboard?

    Deliverability

    • How to handle list management to maintain sender's reputation?

    • How to handle user feedback to maintain sender's reputation?

    • What are DMARC and BIMI?

    Certification Test

    • Become a certified Mapp Engage Basic user!

    • 35-minute test

    • 30 questions to answer

    • 75% passing score

    Other Courses

    The following additional courses are available:

    Course

    What you will learn

    System Administration

    • What options are available in Administration?

    • How are users and permissions set up?

    • How can I administer attributes?

    • What kind of reports and exports can I generate?

    Coupons & Barcodes

    • What is the difference between a coupon and a barcode?

    • How are coupons and barcodes created?

    • How are they assigned to contact emails?

    Personalization Rules

    • What are personalization rules used for?

    • How are personalization rules created?

    • How can I use functions in personalization rules?

    Related Data

    • What is related data?

    • What would it be used for?

    • How do I create a dataset?

    • How do I add data to a dataset?

    • How can I create segments based on related data?

    SMS Configuration

    • Is the setup for Email and SMS different?

    • What is the setup for SMS?

    • What whiteboards are needed for SMS?

    User Management

    • How are users set up and what is a user role?

    • What different types of permission can be applied?

    • How do I give permissions to one specific user?

    • What are group roles?

    General Administration

    • What are the different categories used for?

    • What can I see in the log tracker?

    • What do usage statistics tell me?

    • How do I manually configure a seedlist for Inbox Monitoring?

    • How can processes be stopped or paused?

    Exports & Reports

    • What options are available in Exports and Reports?

    • How are exports and reports set up set up?

    • How can they be executed?

    Attributes

    • What does enumeration mean?

    • What kind of attributes would be enumerated and why?

    • What are member attributes?

    • What would member attributes be used for?

    • How are they used in segments?

    Building Customer Loyalty

    • What options are there for setting up a loyalty program?

    • Ways you could use your loyalty program to reward your customers?

    • How you could use loyalty data to encourage customer engagement and activity?


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