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Mapp Academy is Mapp’s e-learning platform!
Learn more about Mapp Intelligence on your own time, and in a more personalized way. Our courses include text, animations, videos, and quizzes. You can even earn certificates to display your skills!
Engage Basic Courses Basic courses include everything you need to know to work with Mapp Engage. All these courses are also combined in a basic learning path.
Course
What you will learn
Introduction
Groups & Contacts
Email Content Management
How are images uploaded to Content Store?
How do I create engaging, relevant emails using personalization and dynamic content?
How do I test my email sendouts?
SMS & Mobile Push
How do I create and send SMS messages?
How do I create and send engaging Mobile Push Notifications?
How do I create and send In-App Messages
Segmentation
How do I use Segmentation Builder to create simple and complex segments?
How do I use containers for AND/OR logic?
How do I use segments in my campaigns?
Whiteboards
How do I create event-based whiteboards?
How do I create scheduled whiteboards?
How do I create recurring whiteboards?
How do I use the features of all whiteboards to send contacts on different journeys?
Analysis
How can I view the deliverability and recipient activity for Emails?
How can I download contact data for recipients?
How can I view delivery statistics for SMS?
What statistics are available in the Campaign Dashboard?
Deliverability
Certification Test
Other Courses The following additional courses are available:
Course
What you will learn
System Administration
What options are available in Administration?
How are users and permissions set up?
How can I administer attributes?
What kind of reports and exports can I generate?
Coupons & Barcodes
What is the difference between a coupon and a barcode?
How are coupons and barcodes created?
How are they assigned to contact emails?
Personalization Rules
What are personalization rules used for?
How are personalization rules created?
How can I use functions in personalization rules?
Related Data
What is related data?
What would it be used for?
How do I create a dataset?
How do I add data to a dataset?
How can I create segments based on related data?
SMS Configuration
Is the setup for Email and SMS different?
What is the setup for SMS?
What whiteboards are needed for SMS?
User Management
How are users set up and what is a user role?
What different types of permission can be applied?
How do I give permissions to one specific user?
What are group roles?
General Administration
What are the different categories used for?
What can I see in the log tracker?
What do usage statistics tell me?
How do I manually configure a seedlist for Inbox Monitoring?
How can processes be stopped or paused?
Exports & Reports
What options are available in Exports and Reports?
How are exports and reports set up set up?
How can they be executed?
Attributes
What does enumeration mean?
What kind of attributes would be enumerated and why?
What are member attributes?
What would member attributes be used for?
How are they used in segments?
Building Customer Loyalty
What options are there for setting up a loyalty program?
Ways you could use your loyalty program to reward your customers?
How you could use loyalty data to encourage customer engagement and activity?
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