---
title: "Activate Conversion Tracking for Messages"
slug: "activate-conversion-tracking-for-messages"
updated: 2026-07-14T16:02:50Z
published: 2026-07-14T16:02:50Z
canonical: "docs.mapp.com/activate-conversion-tracking-for-messages"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.mapp.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Activate Conversion Tracking for Messages

## Goal

To enable conversion tracking for messages sent using Engage.

You can activate conversion tracking by:

- Enabling conversion tracking for a group
- Enabling conversion tracking for a single message

## Prerequisites

Ensure that:

1. A tracking pixel has been created in Engage and added to your online shop's order confirmation page (see [Set Up Conversion Tracking](/v1/docs/creation-of-a-tracking-pixel-for-conversion-tracking)).
2. For cookie-less conversion tracking, both the MID (message ID) and UID (user ID) must be attached to the links (see [Add Message ID and User ID to Links](/v1/docs/add-message-id-and-user-id-to-links)).

## Procedures

### Enable Conversion Tracking for a Group (recommended)

To enable conversion tracking for all messages in a group:

1. In the main navigation menu, click *Audience > Group Management > Groups*.
2. Create a new group or edit an existing one.
3. Select the **Sendout Settings** tab.
4. Expand the **Leading or Closing Content for Emails** section.
5. Enter the Engage Variable for Conversion Tracking in either the leading or closing content fields. The format for the Engage Variable is:
  - **With Cookie**: `<%EventTracking id="1190" cookie="true"%>` (Cookies in Engage have a default lifespan of 30 days. Contact your customer service representative to modify this duration if needed.)
  - **Without Cookie**: `<%EventTracking id="1190" cookie="false"%>`
6. Replace the ID in the Engage Variable with your conversion tracking ID. You can find this in the **Conversion Tracking Overview** under the **Details** section (see [Conversion Tracking Overview](/v1/docs/conversion-tracking-overview)).
7. Click **Save**.

Now, conversion tracking is applied to every message sent within this group. This data is automatically returned to your Engage system when landing pages are properly customized.

### Enable Conversion Tracking for a Single Message

> [!NOTE]
> Since manually adding tracking pixels to each message can lead to errors, we recommend setting the tracking pixel at the group level.

To enable conversion tracking for an individual message:

1. Create a new message.
2. Choose a location at the beginning or end of the message to insert the conversion tracking variable.
3. Click the **Engage Variables** button.
4. A sidebar wizard will open.
5. Select **Conversion Tracking**.
6. If the desired conversion tracking is not displayed, search for it using the **Show more conversion trackings** option.
7. Click **Use** next to the chosen conversion tracking.
8. Move the cursor inside the **Compose Message** window and click to place the Engage Variable.
9. Right-click and select **Insert**.

## Related

- [Basics](/conversion-tracking-basics.md)
- [Add Message ID and User ID to Links](/add-message-id-and-user-id-to-links.md)