Activate the Evaluation of Opens of HTML Messages in a Group

Goal​

To activate the evaluation of message opens. A personalized tracking pixel is added to every HTML message. These settings are controlled on a group-specific basis.

Background Information​

To determine whether a message was opened, an invisible tracking pixel is added to the HTML message (see ​How Mapp Engage Measures Email Marketing Success​). The tracking pixel can be added at the message's beginning or end.

The tracking pixel is only seen by the recipient if the email provider suppresses the display of images in the inbox. In that case, the tracing pixel is displayed as a missing image.

If the pixel is added to the end of the message, this is less noticeable for the recipient. Furthermore, this guarantees that an open is only counted when the message is completely loaded. The pixel is only uploaded when all other pictures are also uploaded.

If the pixel is added to the beginning of the message, even brief opens are counted. This can make a difference above all by slow internet connections.

Procedure​

1. In the ​main navigation, click ​Audience > Group Management > Groups.

2. Click  next to the group for which you would like to set the tracking settings.

3. Select the ​Tracking​ tab.

4. Activate the checkbox ​HTML opening tracking.
   ⇒ An area is opened where you can define where the tracking pixel is added.

5. Select whether the tracking pixel is added at the beginning of the message or at the end of the message.

6. Click ​Save. Your group settings changes are saved. Every group sendout automatically adds a tracking pixel to the HTML message.
   The message opens can be evaluated in the statistics.