Activate Tracking of Openings for a Group

Goal​

A tracking pixel is inserted into an HTML message to evaluate the number of times it was opened. The settings for activating opening tracking are group-specific.

Background Information​

The insertion of a tracking pixel makes tracking of message opens possible (see ​How Mapp Engage Measures Email Marketing Success​).

Procedure​

1. In the ​main navigation, click ​Audience > Group Management > Groups​.

2. Click  next to the group.

3. Select the ​Tracking tab.

4. Activate the checkbox ​HTML opening tracking.
   ⇒ When you send HTML messages with this group, a tracking pixel will now be inserted into the message.

5. In the area ​tracking pixel is added​, select whether the HTML code for the tracking pixel is added to the beginning or the end of the message.
   ⇒ The tracking pixel is inserted during sendout. If you edit the message in the editor, you cannot determine the position of the tracking pixel.

6. Click ​Save​.
   ⇒ The changes to the group settings are saved. During every sendout in this group, a tracking pixel is automatically added to the HTML message.
   Data about the number of opens is available in the ​Statistics​ area.