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Activate Tracking of Openings for a Group
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Goal
To evaluate the number of times an HTML message was opened. For this purpose, a tracking pixel is inserted into the message. The settings for activating opening tracking are group specific.
Background Information
Tracking of opens in a message is made possible by the insertion of a tracking pixel (see How Mapp Engage Measures Email Marketing Success).
Procedure
In the Main Navigation, click Audience > Groups.
⇒ The Group overview window is opened.Click
next to the group.
Select the Tracking tab.
Activate the checkbox HTML opening tracking.
⇒ When you send HTML messages with this group, a tracking pixel will now be inserted into the message.In the area tracking pixel is added, select whether the HTML code for the tracking pixel is added to the beginning or the end of the message.
⇒ The tracking pixel is inserted during sendout. If you edit the message in the editor, you cannot determine the position of the tracking pixel.Click Save.
⇒ The changes to the group settings are saved. During every sendout in this group, a tracking pixel is automatically added to the HTML message.
Data about the number of opens is available in the Statistics area.