Activate Tracking of Openings for a Group

Goal​

To evaluate the number of times an HTML message was opened. For this purpose, a tracking pixel is inserted into the message. The settings for activating opening tracking are group specific.

Background Information​

Tracking of opens in a message is made possible by the insertion of a tracking pixel (see ​How Mapp Engage Measures Email Marketing Success​).

Procedure​

1. In the ​Main Navigation​, click ​ Audience > Groups​.
   ⇒ The ​Group overview​ window is opened.

2. Click  next to the group.

3. Select the ​Tracking​ tab.

4. Activate the checkbox ​HTML opening tracking​.
   ⇒ When you send HTML messages with this group, a tracking pixel will now be inserted into the message.

5. In the area ​tracking pixel is added​, select whether the HTML code for the tracking pixel is added to the beginning or the end of the message.
   ⇒ The tracking pixel is inserted during sendout. If you edit the message in the editor, you cannot determine the position of the tracking pixel.

6. Click ​Save​.
   ⇒ The changes to the group settings are saved. During every sendout in this group, a tracking pixel is automatically added to the HTML message.
   Data about the number of opens is available in the ​Statistics​ area.