Active Users daily (DAU)
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    Active Users daily (DAU)

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    Article summary

    Shows the number of unique users on one single day.

    The acronym DAU means "daily active users" (which is a common term in the international web analytics community).

    Calculation is done similarly to the metric "visitors", which is shown for one single day.

    This metric can only be used for the dimension "Days".

    Further information can be found in the training chapter on Basic Metrics.


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