Shows the order in which the ad media were used prior to the reach of a website goal.
Every single contact is depicted - contacts are not aggregated.
If you only see a single ad media, this means that no other ad media was tracked within the customer journey.
If you track multiple website goals, you should filter this analysis on one website goal.
Additional Information
Training Chapter Campaign Analyses
Looking for a structured learning path?
Learn step by step in our Academy Course: Mapp Intelligence - Campaign Analyses.
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