Ad Media Path Aggregated

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Shows the order in which the ad media were used before the reach of a website goal.

Directly following accesses of the same ad media are aggregated.

Example

A user uses the following ad media before reaching a website goal:
Ad media A > Ad media A > Ad media B > Ad media A

The ad media path (aggregated) is:
Ad media A > Ad media B > Ad media A

If you only see a single ad media, this means that no other ad media was tracked within the customer journey.

If you track multiple website goals, filter this analysis on one website goal.

Additional Information

Training Chapter Campaign Analyses

Looking for a structured learning path?

Learn step by step in our Academy Course: Mapp Intelligence - Campaign Analyses.