---
title: "Ad Media Path Aggregated"
slug: "ad-media-path-aggregated"
updated: 2025-06-10T07:59:04Z
published: 2025-06-10T07:59:04Z
canonical: "docs.mapp.com/ad-media-path-aggregated"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.mapp.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Ad Media Path Aggregated

**Shows the order in which the ad media were used before the reach of a website goal.**

Directly following accesses of the same ad media are aggregated.

#### Example

A user uses the following ad media before reaching a website goal: *Ad media A > Ad media A > Ad media B > Ad media A*

The ad media path (aggregated) is: *Ad media A > Ad media B > Ad media A*

If you only see a single ad media, this means that no other ad media was tracked within the customer journey.

If you track multiple website goals, filter this analysis on one website goal.

### Additional Information

Training Chapter [Campaign Analyses](/v1/docs/analyses-3-campaign-analyses)

> [!TIP]
> ![](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/grafik(33).png)
> 
> Looking for a structured learning path?
> 
> Learn step by step in our Academy Course: [Mapp Intelligence - Campaign Analyses](https://academy.mapp.com/catalog/courses/3171586).