---
title: "Ad Media Path"
slug: "ad-media-path"
updated: 2025-06-10T08:00:02Z
published: 2025-06-10T08:00:02Z
canonical: "docs.mapp.com/ad-media-path"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.mapp.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Ad Media Path

**Shows the order in which the ad media were used prior to the reach of a website goal.**

Every single contact is depicted - contacts are not aggregated.

If you only see a single ad media, this means that no other ad media was tracked within the customer journey.

If you track multiple website goals, you should filter this analysis on one website goal.

### Additional Information

Training Chapter [Campaign Analyses](/v1/docs/analyses-3-campaign-analyses)

> [!TIP]
> ![](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/grafik(33).png)
> 
> Looking for a structured learning path?
> 
> Learn step by step in our Academy Course: [Mapp Intelligence - Campaign Analyses](https://academy.mapp.com/catalog/courses/3171586).