Goal
Add a custom standard list-unsubscribe header to an email message.
Background Information
In most ISPs, the list-unsubscribe header enables the inclusion of an unsubscribe link or button in the web interface of an email client. This makes it easier for recipients to unsubscribe and reduces the likelihood that they mark the message as spam or block the sender.
You can add a list-unsubscribe header with custom values to manage unsubscribe requests either outside of Mapp Engage or within a separate group in Mapp Engage. The option you choose depends on how you handle unsubscribe requests.
Procedures
Managing Unsubscribe Requests in an External Application
Navigate to Audience > Group Management > Groups.
In the Action column, click the icon next to the group.
Click the Sendout Options tab.
Expand the List-Unsubscribe Header area.
From the Setting drop-down list, select Header with Custom Values.
In the Email field, enter the list-unsubscribe header as a tag.
Example:<mailto:listunsubscribe-listName-externalMessageID-externalUserID@externalDomain.com>In the Web field, enter the list-unsubscribe header as a tag. The web header supports both HTTP and HTTPS.
Example:<http://externalDomain.com/member/unsubscribe/?listName=listname@externalDomain.com&mid=externalMessageID&id=externalUserID>To insert placeholders for values stored in Mapp Engage, such as user ID or message ID, click Personalization and select the required object.
Click Save.
Managing Unsubscribe Requests in a Separate Group in Mapp Engage
Navigate to Audience > Groups.
In the Action column, click the icon next to the group.
Click the Sendout Options tab.
Expand the List-Unsubscribe Header area.
From the Setting drop-down list, select Header with Custom Values.
In the Email field, paste the following code:
<mailto:listunsubscribe-<%group.PK%>-<%message.PK%>-<%user.PK%>@<%domain.MailDomain%>>Replace the placeholder
<%group.PK%>with the ID of the group that you use to manage unsubscribes.Click Save.