Overview
Step 2 – Content is where you create, edit, and prepare the actual content of your email message. In this step, you add HTML or text content, insert personalization, manage links, and configure content-related settings required for message delivery.
For a conceptual overview of email message types and the overall email creation workflow, see the Email Channel Basics.
Navigation Path
During email creation, follow the message creation process until you reach Content.
Content Tools
Email Content
Use the Email (HTML) and Email (Text) tabs to define the main content of your email.
Email (HTML)
Use this tab to enter, edit, or upload formatted HTML email content. Two editor views are available:HTML Code View – Edit the raw HTML source with syntax highlighting and line numbers.
HTML Editor View – Edit the email visually with a graphical editor.
Email (Text)
Use this tab to provide a plain text version of your email. A text version ensures readability in email clients that do not support HTML and improves deliverability.
Personalization
Insert dynamic content such as recipient attributes or target group data. Messages that reference personalization data that is not available for a recipient are skipped during sendout.
See Personalization.
Mapp Engage Variables
Insert system variables such as unsubscribe links or read-online links. These variables are replaced automatically during sendout.
Upload Message
Upload externally created content and reuse it in your message.
You can upload:
Individual message parts (HTML and/or plain text)
A complete MIME-formatted email (.eml)
A message imported from a connected CMS
Uploaded content replaces the current content in the message.
See Upload Email Content (HTML Email).
Link Categories
Assign categories to links in your message to improve tracking and reporting.
See Link Categories.
Settings
Message Information
Setting | Description |
|---|---|
Message Name | Internal name used to identify the message. This name is not visible to recipients. |
External Message ID | A unique identifier added to links during sendout. It can be used to pass message information to external systems such as analytics or e-commerce platforms. |
Tags | Internal tags used to organize messages. Separate tags with commas or spaces. |
Email Subject Line | Subject line visible to recipients. Personalization is supported. |
Advanced Options
Setting | Description |
|---|---|
Attachment | Attach files from your local system or the Content Store. File types and sizes are restricted for security reasons. See Adding an Attachment to a Message. |
Character Encoding | Defines the character encoding used for the email content (for example, UTF-8 or ISO 8859-15). |
Image Handling | Defines how images are handled in the email, such as inline images or images hosted by Mapp Engage. See Add and Manage Images in HTML Emails. |
Message Category | Assigns a category to the message for tracking and automation purposes. See Message Categories. |
Email Headers | Adds technical information to the email header. Changes to headers can affect deliverability. See Override Email Headers for a HTML Email. |
Actions
Action | Description |
|---|---|
Update Draft | Saves the current content so you can continue editing later. |
Preview | Opens a preview to review the email before sending. |
Prepare Sendout | Proceeds to the next step to configure sendout settings, such as target groups and channels. |
Keyboard Shortcuts (HTML Editors)
The HTML editors support common keyboard shortcuts to speed up editing. Expand this section if you frequently work directly with email content.
Shortcut | Action |
|---|---|
Ctrl+Z | Undo the previous change. |
Ctrl+Y / Ctrl+Shift+Z | Redo the last undone change. |
Ctrl+B | Apply bold formatting. |
Ctrl+I | Apply italic formatting. |
Ctrl+U | Apply underline formatting. |
Ctrl+C | Copy selected content. |
Ctrl+V | Paste content. |
Ctrl+X | Cut selected content. |
Shift+Enter | Insert a line break within the current paragraph or list item. |
Additional Information
Always include a plain text version of your email to ensure accessibility and reliable delivery.
Before proceeding to sendout, review your message in the preview to verify layout, personalization, and links.