Add Parameter to a Link Manually

Goal

Manually add a parameter to a link in an email to pass dynamic or static values during sendout.

Background Information

In Step 2: Content of the message creation process, you can insert parameters into specific links within your email. Parameters are name-value pairs and can include:

• Static values

• Personalization placeholders

• Mapp Engage variables

During sendout, Engage automatically replaces placeholders with the corresponding stored values. This enables personalized experiences per recipient.

Example

You want to personalize a shopping link by appending the contact’s ID to the URL. Your e-commerce platform uses this ID to customize the user experience.

Original Link

<a href="www.sportswear.com">Shop Online</a>

Modified Link with Parameter

<a href="www.sportswear.com/?contactID=<%${user['ID']}%>">Shop Online</a>

Resulting Link in Recipient's Inbox

www.sportswear.com/?contactID=14182654230

Procedure

1. Open the email in the Compose Message window.

2. Locate the link you want to modify.

3. Add a parameter to the query part of the URL (after the ? symbol):

   • Use a personalization placeholder to insert a value from the contact profile.

   • Use a Mapp Engage variable to insert message-, group-, or system-specific values.

4. Save the email.