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      AI-based Smart Notifications: Unlock Hidden Patterns with Segment Detection
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      Contents

      AI-based Smart Notifications: Unlock Hidden Patterns with Segment Detection

      • 1 Minute to read
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      Article summary

      Mapp's AI Assistant includes a predictive feature to provide actionable insights to marketers via automatic notifications. 

      This use case illustrates how you can create an insight-led digital marketing campaign targeting a geographic audience with a specific product category performing above average.

      First, make sure that you have activated the Smart notification. See our how-to guide for more information.

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      Find more information in the course Mapp Cloud - Mapp AI Assistant.

      Here are the steps that are mentioned in the video above.

      Step

      Where

      What

      1

      Mapp Intelligence > Notification Feed

      Create new segment within the Smart Notification

      2

      Mapp Engage > Audience > Segmentation > CI Segments

      Activate CI segment criterion

      3

      Mapp Engage > Audience > Segmentation > Segmentation Builder


      Create segment with CI Segment criterion

      More information on segment creation

      4

      Mapp Engage > Create New > Message

      Selecting the segment during message creation

      More information on message creation

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