AI-based Smart Notifications: Unlock Hidden Patterns with Segment Detection

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Mapp's AI Assistant includes a predictive feature to provide actionable insights to marketers via automatic notifications. 

This use case illustrates how you can create an insight-led digital marketing campaign targeting a geographic audience with a specific product category performing above average.

First, make sure that you have activated the Smart notification. See our how-to guide for more information.

Visit

Find more information in the course Mapp Cloud - Mapp AI Assistant.

Here are the steps that are mentioned in the video above.

Step

Where

What

1

Mapp Intelligence > Notification Feed

Create new segment within the Smart Notification

2

Mapp Engage > Audience > Segmentation > CI Segments

Activate CI segment criterion

3

Mapp Engage > Audience > Segmentation > Segmentation Builder


Create segment with CI Segment criterion

More information on segment creation

4

Mapp Engage > Create New > Message

Selecting the segment during message creation

More information on message creation