AI-based Smart Notifications: Unlock Hidden Patterns with Segment Detection
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    AI-based Smart Notifications: Unlock Hidden Patterns with Segment Detection

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    Article summary

    Mapp's AI Assistant includes a predictive feature to provide actionable insights to marketers via automatic notifications. 

    This use case illustrates how you can create an insight-led digital marketing campaign targeting a geographic audience with a specific product category performing above average.

    First, make sure that you have activated the Smart notification. See our how-to guide for more information.

    Visit

    Find more information in the course Mapp Cloud - Mapp AI Assistant.

    Here are the steps that are mentioned in the video above.

    Step

    Where

    What

    1

    Mapp Intelligence > Notification Feed

    Create new segment within the Smart Notification

    2

    Mapp Engage > Audience > Segmentation > CI Segments

    Activate CI segment criterion

    3

    Mapp Engage > Audience > Segmentation > Segmentation Builder


    Create segment with CI Segment criterion

    More information on segment creation

    4

    Mapp Engage > Create New > Message

    Selecting the segment during message creation

    More information on message creation


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