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AI-based Smart Notifications: Unlock Hidden Patterns with Segment Detection
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Mapp's AI Assistant includes a predictive feature to provide actionable insights to marketers via automatic notifications.
This use case illustrates how you can create an insight-led digital marketing campaign targeting a geographic audience with a specific product category performing above average.
First, make sure that you have activated the Smart notification. See our how-to guide for more information.
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Find more information in the course Mapp Cloud - Mapp AI Assistant.
Here are the steps that are mentioned in the video above.
Step | Where | What |
---|---|---|
1 | Mapp Intelligence > Notification Feed | Create new segment within the Smart Notification |
2 | Mapp Engage > Audience > Segmentation > CI Segments | Activate CI segment criterion |
3 | Mapp Engage > Audience > Segmentation > Segmentation Builder | Create segment with CI Segment criterion |
4 | Mapp Engage > Create New > Message | Selecting the segment during message creation |