Analyses 1 – Analyses Overview

Conversion Rate %

23.25 % is the relation between visitors and orders.

Order Value Avg

On Saturdays, an average order value of EUR 54.76 was generated.

Turnover Rate %

11.57 % of the turnover is generated on Saturdays.

Visits

46,850 visits were performed by users who visited the website the first time.

Visits

26,382 visits were performed by users from Bayern.

Order Value Avg

On average, the order value of users from Bayern was 120,49 €.

Visits

For 229 visits the last access to the website was 5 days prior to the latest access.

Visits

For 61 orders the last order was 3 days prior to the latest order.

Order Value

The order value of EUR 6,423.60 was generated with orders, in which the last order took place 3 days prior to the latest order.

Order Value Avg

The average order value of EUR 105.30 was generated with orders, in which the last order took place 3 days prior to the latest order.

Visitors, returning % (Month 2)

20.05 % of all visitors that had their first visit in October 2015 visited the website again in month 2 after it.

Conversion Rate (Month 1) %

22.64 % of all visitors that had their first visit in May 2015 placed an order 1 month (day 30-59) after their first visit.

Visits

In 74,644 visits, the checkout was called, but the purchase was not made.

Visits %

In 1.75 % of all visits, the checkout was called, but the purchase was not made.

Visitors

656,995 visitors have already placed at least 2 orders.

Visitors %

18.17 % of all visitors have already placed at least 2 orders.

Active Users weekly (WAU)

20,690 visitors were tracked between Sep 28 and Oct 04.

Visitors

2,565 users were tracked on Oct 04.

Visits

For 1,726 visits a Samsung Galaxy S7 was used.

Bounce Rate %

During 6.30 % of all visits with a Samsung Galaxy S7 only one single page was accessed.

Visits

4,778 visits were done via PC/Laptop using the browser Google Chrome 67.

Page Impr. per Visit

On average 14.38 pages were accessed during visits via PC/Laptop using the browser Google Chrome 67.

Visit Duration Avg

On average a visit via PC/Laptop using the browser Google Chrome 67 lasted 02:22 minutes.

Visits

1,765 visits had a visible area of 760x1020 pixels in their browser.

Bounce Rate %

During 71.10 % of all visits with a visible area of 760x1020 pixels in the browser only one page was accessed.

Visits

6 visits were generated by the spot with the name "Spot 3", that was broadcast on 2017-08-24 at 20:45:50 on the station "RTL".

Qty Orders

1 order was generated by the spot with the name "Spot 3", that was broadcast on 2017-08-24 at 20:45:50 on the station "RTL".

Order Value

8,10 € order was generated by the spot with the name "Spot 3", that was broadcast on 2017-08-24 at 20:45:50 on the station "RTL".

Conversion

27,065 orders were measured.

Search Engines

All known search engines
(e.g. Google, Yahoo)

Social Media Sources

All social media referrers defined in the marketing configuration

(e.g. Facebook, LinkedIn)

Other Sources

All other referrers, neither search engines nor social media sources
(e.g. Blogs, private Websites)

Direct

No referrer existing
(e.g. direct input of the URL, browser bookmark, access via newsletters without webmails)

Visits

For 15,115 visits the entry source was the search engine "www.bing.com".

Page Impr. per Visit

On average 3.64 pages were accessed during visits whose entry source was the search engine "www.bing.com".

New Visit Rate %

82.07 % of all visits whose entry source was the search engine "www.bing.com" were made by new visitors.

Visits

For 1,875 visits the search engine "www.bing.com" was tracked.

Organic Source %

78.30 % of all accesses via "www.bing.com" took place without a campaign based on a URL parameter.

Visits

For 425 visits the search phrase jeans was entered in order to get to the website.

Bounce Rate %

During 42.86 % of all visits with the search phrase jeans only one page was viewed.

Visits

60,445 users accessed the website via the unpaid "Bing" search.

Visits per Visitor

On average 1.09 visits were made by users that accessed the website via the unpaid "Bing" search.

Qty Orders

According to the attribution model, 2,725 orders have been assigned to the unpaid "Bing" search.

Order Value Avg

On average EUR 26.17 were generated per order by users that accessed the website via the unpaid "Bing" search.

Conversion Rate %

4.28 % of all users that accessed the website via the unpaid "Bing" search also placed an order.

Visitors

SEM campaigns have been clicked 57 times in the previous month and 63 times in the month before the previous month. This is a decrease of 9.52 %.

Visitors

64 Users use within the analysis period first the channel Direct and then the channel "SEA".

Conversions

During 39 conversions the ad media "Google Adwords.Brand.Fall16.Newborn" was used first, followed by "Direct".

Conversionvalue

A Conversionvalue of EUR 735.00 was generated, when the ad media "Google Adwords.Brand.Fall16.Newborn" was used first, followed by "Direct".

Qty Purchased Products

60 products of the main category "Me"n were bought via the channel "SEO" on Oct 03 2016.

Value Purchased Products

A product turnover of EUR 3,040.00 was generated in the main category "Men" via the channel "SEO" on Oct 03 2016.

Visits

In 148,490 the page "en.home" was tracked.

Exit Rate %

In 26,55 % of all visits of the page "en.home" the page was an exit page.

Page Impr. per Visit

On average, 2.54 pages were accessed in visits were also "en.home" was accessed.

Visit Duration Avg

On average, a visit lasted 00:59 minutes if the page "en.home" was used.

Entries

For 10,334 visits the page "en.home" was detected as entry site.

Entry Rate %

In 96,87% of all visits with the page "en.home", this page was also the entry page.

Bounce Rate %

In 7,40 % of all visits with the entry site "en.home" no further page was accessed.

Page Impressions

The pages en.checkout.cart, en.men and en.men.shoes were accessed 18,090 times directly in this order.

62 % of all Page Impressions came from another internal site, 22 % came from other websites and 14 % entered directly

64 % of all Page Impressions accessed another site after it, 35 % did not.

Visits

During 181,205 visits the main category "Women" was accessed.

New Visit Rate %

72.72 % of all visits in the main category "Women"are made by new visitors.

Page Duration Avg

A single page in the main category "Women"was viewed for 50 seconds on average.

Visits

In 447 Visits the page areas "home", "men" and "checkout" have been used in this order.

Checkout Funnel Process Step Amount

The process step "Checkout 2" has been called 44,584 times.

Checkout Funnel Process Step Conversion Rate %

28.64 % out of all times in which the process step "Checkout 2" has been called it led to the following process step Checkout 3.

Checkout Funnel Process Step Exit Rate %

71.36 % out of all times in which the process step "Checkout 2" has been called it led to the abortion of the process.

Clicks

The download link "pdf.productnews2016-05" was clicked 866,365 times.

New Visit Rate %

68.69 % of all users that clicked the download link "pdf.productnews2016-05" were new visitors.

Qty Teaser - Views

The teaser "Winter-Sale" was displayed 26,055 times at the placement "News-6".

Qty Teaser - Clicks

The teaser "Winter-Sale" was clicked 120 times at the placement "News-6".

Teaser CTR

0.46 % of all displayed teasers "Winter-Sale" were also clicked.

Teaser - Engagement Avg

On average 3.9 further page impressions followed after a click on the teaser "Winter-Sale".

Qty Error messages

The error message "wrong email address" was detected 7,162 times.

Error messages per Visit*

Within a visit the error message "wrong email address" was detected 1.8 times on average.

Visits

During 150 visits "pullover" was detected in the internal search.

Search Requests per Visit*

On average 1.5 search requests were detected in visits where "pullover" was put into the internal search.

Exit Rate %

6.67 % of all visits that included an internal search for "pullover" were exited on the search result page.

Qty Search results*

The internal search provided 47 results for the search phrase "pullover".

Visits

In 29 Visits, the search phrases "parka", "shoes" and "boot" were used in this order.

Media Views

The video "de.start" was started 195 times.

Engagement < 25%

The video "de.start" was viewed 35 times to an extent of less than 25 %.

Engagement < 50%

The video "de.start" was viewed 5 times to an extent of at least 25 % but less than 50 %.

Engagement < 75%

The video "de.start" was viewed 10 times to an extent of at least 50 % but less than 75 %.

Engagement < 100%

The video "de.start" was viewed 90 times to an extent of at least 75 % but less than 100 %.

Engagement = 100%

The video "de.start" was viewed completely 55 times.

Qty Form Fields Displayed

The form field „Email Address“ in the form „Login“ was loaded two times. It also has been filled out two times.

Qty Last Form Field Cursor

The form field „Email Address“ in the form „Login“ had the last focus two times before sending the form.

Last Form Field Cursor %

In 100% of all form field displays, the field „Email address“ had the last focus before sending the form.

Qty Product Views

The product "p46236611" was viewed 18,467 times.

Add to Shopping Cart Rate %

During 18.91 % of all product views of "p46236611", the product was also added to the shopping cart.

Qty Product List Position

The product "p46236611" was viewed 10,126 times in a product list.

Product in List CTR

During 18.13 % of all product list views of "p46236611" the product was also clicked in order to get to the product detail page.

Product List Position Avg. (purchased products)

When the product "p46236611" was purchased during a visit it was listed on average on position 2.00 in a product list seen during the visit.

Qty Abandoned Products:

The product "p46879125" was placed 2,356 time into the shopping cart, but not purchased within the visit.

Value Abandoned Products

The abandoned products of "p46879125" had a total value of EUR 297,215.75.

Shopping Cart Abandonment Rate %

48.03 % of all products "p46879125" that were put into the shopping cart were not purchased.

Order Value

The order number "194976040" was tracked on Oct 25 2016 at 23:00:31 and had a value of EUR 304,97.