Analyses and Interpretation

A contract-specific limit exists, that restricts the number of trackable expressions per dimension (e.g. page, event, ad media, ...). For example: How many different pages can be tracked in total? Therefore, Mapp provides the possibility to differ...

For links in WhatsApp, no referrer can be tracked in Mapp Intelligence. When clicking a link in WhatsApp, an external browser opens and no further information is passed to Mapp Intelligence. Such access is categorized as "direct" if it is the first...

Why do entry sources and campaigns often differ? Entry sources show the referrer captured on the first page of the visit. Campaigns, on the other hand, show (depending on the individual setup) each individual access. Example: There are 2 exter...

When a user visits your website and closes their browser afterward, the visit does not always count as ended. In general, a visit counts as continued if the user opens their browser and your website again within 5 minutes after their session star...

Yes. Mapp Intelligence tracks referrers independently of the page protocol. Thus, referrers are tracked for http- as well as https-pages.

With pivot tables, Mapp Intelligence allows any dimension to be linked with different scopes. Depending on the selected configuration, very large amounts of data are processed. This can lead to longer calculation times. However, the longer loading ...

In some cases, categories (e.g., content groups, product categories, etc.) are not depicted correctly. Instead, you see a "-". Possible reasons are: At the time of the first access of the dimension (e.g., a page), the category was not set up ...

Single day In the calendar, you can set the hours for a single day. First, select the date Specify "Start time" and "End time": Several days Use the filter engine to narrow down multiple days to specific hours (for example, the last we...

In general, no, as user recognition in Mapp Intelligence is based on cookies. If a user visits your website using "Private Mode" (Firefox, Safari) or "Incognito Mode" (Chrome), his cookies are deleted automatically when he closes the browser. If a u...

This FAQ describes the most frequently asked differences between Mapp Intelligence and Google Analytics. Visit Find more information in the course Mapp Intelligence - Introduction for Google Analytics Users . 1. Conversionrate / Ecommerce C...

There are several factors that can affect traffic. Check the following points to determine the cause: Has your marketing department started a new campaign or ended one? Close coordination with marketers ensures that planned changes are known at a...

In this case, check the following points: Operating Errors Is the calendar period set correctly? Different settings between the analysis and report should also be checked. Are the filters set correctly? Errors in filtering lead to incor...

It means that there is no value. Example of an analysis with "-": The analysis shows which events were tracked on which pages. For the most page impressions on the page "en.checkout.cart", no event was tracked (i.e., it is counted as "-"). I...

A contract-specific limit exists, that restricts the number of trackable expressions per dimension (e.g. page, event, ad media, ...). For example: How many different pages can be tracked in total? When the limit is reached, no other expressions (e....

The numbers show how many analyses need to be calculated before your calculation is started. It is essentially an indicator of the estimated waiting time. Background: If there are several parallel analysis requests (e.g., by other users), they...

This article lists the standard scopes of the single dimensions and figures. Here you can download the overview as an Excel file. What's a Standard Scope? Mapp Intelligence links dimensions and metrics in different ways to user activity. This l...

End Device visitor ID User registration at Mapp Intelligence initially works via cookies. A cookie is set in the browser to recognize the user at the next visit. This ID can be viewed in the cookie itself (see e.g. Which cookies are set by Mapp I...

This information is shown at the referrer analyses. The dimension "Referrer URLs" (analysis path: Marketing > Referrer > Referrer URLs ) shows all tracked referrers. Now, you have to take care of the different URLs via which a webmail clien...

"d1r27qvpjiaqj3.cloudfront.net" is the domain where the JavaScript code of the pixel comes from if Tag Integration is used. You can see the contents of the JavaScript file if you open the Developer Tools of the browser, go to "Network" and click on...

You can analyze returning users of your website in various ways. The best option depends on your approach and the analysis you want to develop. New vs. Returning The dimension new vs. returning makes sense if you want to see how many users of your...

If you select a dynamic time interval, you expect to get the data in relation to today. For example, if you chose "Last 7 days" you should get data of the 7 days before today. But sometimes, you will see a different time interval. The reason is ...

The number of Customer IDs in the Segment Manager is generally lower than the number of "Visitors" in Intelligence. The number of Customer IDs in the Segment Manager: The number of "Visitors" in Mapp Intelligence: The reasons for that are: ...

This is to understand why the number of orders in the Mapp Intelligence tool may differ from your shop/CRM/backend system and what to do about it. A tiny difference (say less than 1%, as an example) means, you‘re in the range where big companies ...

It depends on the orientation of the device - landscape or portrait. The browser resolution is a session-related information. This means that there can only ever be one resolution per visit, which is sent by the pixel. If you change the resolution...

Visit Find more information in the course Mapp Intelligence - Introduction for Google Analytics Users . With Mapp Intelligence, the conversion shows how often a website target of the page has been reached. This metric depends on the config...

The Media Run Time is the total length of a video multiplied by the number of views. ( Attention: no multiplication if you filter this metric - the basic value is taken for this case!) This value is stored in the mt2 parameter of the media request...

In general, the new or returning visitor information is visit based information. If a visitor has made his first visit and further visits within an analysis period, he is therefore shown once as a new visitor and in all subsequent visits as a retu...

Predictions are part of the Mapp AI package and are used to make forecasts based on user behavior. What is the likelihood that a specific visitor will never return to the website? What is the likelihood that a specific visitor will buy somethi...