Overview
Message Statistics provide insight into how your campaigns perform across delivery, engagement, and (if configured) conversion metrics. This guide explains how to access and interpret statistics for different message types in Mapp Engage.
Statistics are available for:
Group messages (e.g. newsletters)
Single messages (e.g. automated or triggered messages)
Split sendouts
SuperMessages
Step 1: Open the Message Overview
To review sent messages:
Navigate to Statistics > Group Messages (or the relevant message type).
Select the appropriate channel (e.g. Email).
Locate the message in the overview list.
The overview provides high-level metrics such as:
Message name and status
Send date
Audience segment
Accepted and bounced messages
Open rate
Click-through rate (CTR)
This view allows you to quickly compare multiple sendouts.
Step 2: Open Detailed Message Statistics
To analyze a specific message:
Select the message in the overview.
Open the detailed statistics view.
The detailed view typically includes the following sections.
Message Information
Provides general metadata, such as:
Message name
Send date and time
Audience segment
Message status
Delivery Performance
Delivery metrics help you evaluate technical sendout quality and deliverability.
Typical metrics include:
Messages Sent
Accepted
Bounced
Skipped
Accepted Rate
These indicators show whether messages were successfully delivered to recipient servers.
Recipient Activity
Engagement metrics show how recipients interacted with the message.
Typical metrics include:
Confirmed Open Rate
Unique Openers
Confirmed Opens
Clickers
Click-to-Open Rate (CTO)
Click-Through Rate (CTR)
Total Clicks
When analyzing engagement, consider the difference between:
Unique values (number of individual recipients)
Total values (including repeated actions)
Additional Analysis Options
Depending on the message type and configuration, additional sections may be available.
Conversions
If conversion tracking is enabled, a Conversions section provides insight into whether recipients completed defined goals (e.g. purchases or registrations).
Conversion attribution depends on the selected calculation method (for example, last click or last activity). Refer to the Statistics Basics documentation for details on attribution logic.
Comparative Views
For split sendouts or variation-based campaigns, additional comparison views may be available to evaluate performance across different versions of a message.
Single Message Statistics
Automated or triggered messages are evaluated separately from group messages. While the available KPIs are similar, interpretation may differ because recipients can receive the same single message multiple times.
How to Interpret Results
When evaluating message performance, consider:
Delivery metrics to assess deliverability
Engagement metrics to assess content effectiveness
Conversion metrics to assess business impact
Campaign context (goal, audience size, message type)
For detailed definitions of KPIs and calculation logic, refer to the relevant Statistics Basics documentation.