Link categories help you analyze click behavior and trigger automations based on which links recipients click.
In the Assign Link Categories window, you manually assign or update link categories for individual links within a message. This manual override ensures that specific tracking and automation behavior aligns with your campaign goals.
Navigation Path
Follow the email creation process until you reach Step 2 - Content.
Click Link Categories.
Settings
Setting | Description |
|---|---|
URL | Description | Displays the destination of the hyperlink and the link text that recipients will see in the message. |
Current Category | Displays the current link category (can be set automatically via keyword/regex). |
New Category | Lets you choose a new link category from the drop-down list. Other options include:
|
Example:
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Additional Information
Once you manually assign or change a link category in this window, automatic assignment based on keywords or regex is disabled for that link.