Attribute Details (window)

​Name​

Defines the name of the custom attribute. Maximum length is 80 characters. Attribute names are not case-sensitive.

Each profile attribute must have a unique name in Mapp Engage. You cannot create two profile attributes with the same name.

Empty spaces and special characters can create data import problems. Limit the characters of the name to the ASCII character encoding.

​Data Type​

Defines the data type of the custom attribute.

• ​String:​ Stores data as a series of characters. Mapp Engage supports all common character encodings. The maximum length of a string attribute is 2000 characters.

• ​Boolean:​ Stores data as ​true​ or ​false.

• ​Number:​ Stores data as a positive or negative numeric value. The decimal point must be a period (UK /US standard). You cannot use characters to separate groups of digits.

• ​Date:​ Stores data as a date. 
  Mapp Engage uses ISO-8601 to format dates. With this format, you specify time zones as follows: YYYY-MM-DDThh:mm:ss(+/-)GMT difference. For example, the time zone US/Eastern is formatted: 2012-12-25T15:15:15-05:00. ISO-8601 is recommended for formatting date information in import files. Deprecated formats are not fully supported.

Date Only

If this checkbox is activated, the Data Type "Date" will be saved as a date format only (YYYY-MM-DD) and will not include the time (hh:mm:ss). 

Mapp Engage adds the time attribute by default even if your original data doesn't have it. So select this checkbox if you want to save only the date attribute.

​Display Name​

Defines an optional display name for the attribute. The display name can provide more information about the attribute and facilitate attribute management. Mapp Engage displays the attribute name and display name on the ​Attribute Management ​ overview.

The values that are contained in each Mobile Push attribute include the app ID of the associated app. To identify the app further, Mapp Engage automatically adds the name of the app in the ​​Display Name​​ field of the attribute.

​Channels​

Defines the channels in which the attribute is available.

• ​All:​ The attribute is available in all channels on the system.

• ​Specific:​ The attribute is available in the selected channels only.The arrows move attributes between the ​Available​ field and the ​Selected​ field.

​Save​

Save changes and closes the window.

​Cancel​

Closes the window without saving changes.