--- title: "Attributes: Overview" slug: "attributes-overview" description: "Reference for the Attributes window in Mapp Engage: columns, data types, and limits for profile, group, member, and address attributes." status: "update" updated: 2026-10-21T15:23:48Z published: 2026-10-21T15:23:48Z canonical: "docs.mapp.com/attributes-overview" --- > ## Documentation Index > Fetch the complete documentation index at: https://docs.mapp.com/llms.txt > Use this file to discover all available pages before exploring further. # Attributes: Overview ## Overview Attributes define how data is stored and structured in Mapp Engage. They are used to store profile, group, member, address, and related data information, and make this data available for segmentation, personalization, analysis, and automation. The Attributes interface provides an overview of all available attributes and related data sets, including their type, data format, status, and usage details. --- ## Navigation Path *Administration > Attributes > Profile Attributes / Group Attributes / Member Attributes / Address Attributes / Related Data* ![](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/image-T2S5QJH6.png) --- ## Settings ### Information in the Attributes window | Information | Availability | Description | | --- | --- | --- | | **Attribute name** | - Profile - Group - Member - Address | - Defines the custom attribute name. Max. characters: - Profile Attribute: 80 - Group Attribute: 100 - Member Attribute: 25 - Related Data Set: 50 - Must be unique within Mapp Engage. - Avoid empty spaces and special characters to prevent import issues. | | **Creator** | - Profile - Group - Member | Displays the name of the system user who created the attribute | | **Last Editor** | - Profile - Group - Member - Related Data | Displays the date when the attribute was last edited | | **Type** | - Profile - Address | Displays the attribute type: Standard or Custom | | **Data type** | - Profile | - **Standard and Custom Attributes:** - **String:** Any characters, up to 2000 characters. - **Boolean:** True/False. - **Number:** Positive/Negative values; use a period for decimals. - **Date:** ISO-8601 format (`YYYY-MM-DDThh:mm:ss+/-GMT`). - **Member and Group Attributes** only support the Text format. To choose the right data type, see [Profile Attributes](/v1/docs/profile-attributes). | | **Enumerated** | - Profile | Displays whether the attribute is enumerated or not (Yes/No) | | **Created** | - Profile - Group - Member - Address - Related Data | Displays the date when the attribute was created | | **Last Updated** | - Profile - Group - Member - Related Data | Displays the date when the attribute was last updated | | **Channel Name** | - Address | Displays the channel name for which the Address Attribute has been created. | | **Related Data Set Name** | - Related Data | Displays the name of the related data set. | | **Owner** | - Related Data | Displays the owner’s name. | | **Status** | - Related Data | Displays the status of the related data set: Ready | --- ### Actions in the Attributes window | **Action** | Availability | **Description** | | --- | --- | --- | | ![](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/help.svg) | - Profile - Group - Member - Address - Related Data | Redirects you to Mapp's online help page for assistance. | | ![](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/image(774).png) | - Profile - Group - Member | Creates a custom attribute for your Mapp Engage system. Custom attributes store relevant contact data, offering flexibility to align with your digital marketing needs. | | ![](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/image(747).png) | - Profile - Group - Related Data | Enables selection of attributes. | | ![](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/reset.svg) | - Profile - Group - Member - Address - Related Data | Clears all applied filters, restoring the default view. | | ![](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/context-menu.svg) | - Profile - Related Data | Opens the context menu to display different options depending on the tab. For example: - Profile tab: - Show archived Profile Attributes - Related Data tab: - For all Related Data Sets: - Show archived Related Data - For a selected Related Data Set: - Change owner - Copy - Add new Data | | ![](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/add(2).svg) | - Profile | Adds the selected attribute to target group analysis in message statistics. Note: Boolean attributes are not supported. | | ![](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/image(781).png) | - Profile - Group - Member - Related Data | Opens the attribute’s details window for editing. | | ![](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/image(784).png) | - Member | Deletes the selected Member Attribute | | ![](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/image(785).png) | - Related Data | Displays the structure of the Related Data Set | | **​**![](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/image(775).png)**​** | - Profile - Related Data | Archives the selected attributes. Archived attributes and their values remain stored and can be reactivated if needed. | | ![](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/image(786).png) | - Group | Deletes selected Group Attributes | | ![](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/image(782).png) | - Group | Opens options to Import or Export Group Attributes. | | ![](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/image(776).png) | - Related Data | Creates a New related Data Set. | --- ### Searching & Filtering | Option | Availability | Description | | --- | --- | --- | | ![](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/image(777).png) | - Profile - Group - Member - Address - Related Data | Allows you to search for attributes by their name using text or numbers. | | ![](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/image(778).png) | - Profile | Enables filtering based on specific attributes. | | ![](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/image(779).png) | - Profile | Filters attributes by data type, such as String, Boolean, Number, or Date. | | ![](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/image(780).png) | - Profile - Group - Member - Address - Related Data | Filter by creation and update dates using a specific date or a custom date range. | | ![](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/image(783).png) | - Group - Member | Selects the Group for which the Group or Member attributes are available. | | ![](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/image(787).png) | - Related Data | Displays the status of the related data set. - Ready: The related data set is ready to use. - Importing: Data is being imported into the related data set. | --- ### Viewing Attribute Details - Click the attribute name to display details: - **Attribute ID** - automatically assigned by the Engage system upon creation - **Reference** - the attribute syntax used by the system to recognize attributes. See [Attribute References](/v1/docs/attribute-basics#attribute-references). - **Values** - the number of defined attribute values - **Description** - an optional description of the attribute ![Profile attributes table displaying custom attribute details for Books Genre.](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/att details(1).PNG) - Click **More Details** to display the enumeration values defined for this attribute: ![Enumeration values for the Books Genre attribute in Mapp Engage system interface.](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/att values.PNG) ## Related - [Attributes](/system-basics-attributes-1.md)