Audience Insights - Lookalike (window)

​Back​

Opens the ​Custom Audience​ window.

Opens the ​Audience Insights​ window for a selected audience.

​Male​

Select to toggle the display of male constituents of this audience.

​Female​

Select to toggle the display of female constituents of this audience.

​Campaign Performance​

Select the check box to view the performance of the lookalike audience in a specific campaign. In the dialogue box that appears, specify a campaign that targeted this audience. (All impression and click trackers must be implemented to use this feature.) An overview of daily audience performance for the selected campaign opens.

• ​Campaign Name:​ Name of the campaign in which the lookalike audience engaged as shown.

• ​Date:​ The day for which the performance metrics are listed.

• ​Unique Reach:​ The number of unique users who interacted with the campaign.

• ​CTR %:​ The percentage click-through rate. This value reflects the percentage of visitors who clicked from the ad through to the landing page.

• ​CPM:​ Lists the cost per thousand (mille) impressions served, the standard pricing model for online advertising.

​Audience Loads & Reach​

Shows the audience loads and audience reach per day. Audience load indicates the number of visitors who were added to the audience on a given day. Reach indicates the number of unique visitors who performed as members of this audience for a given day. Reach indicates how many visitors you potentially touched with your impressions.

​Audience Totals​

Shows the total number of unique users for the lifetime of this audience and for the last seven days.

​Audience Overlap​

Shows the overlap between the lookalike audience with other audiences. The overlap calculation divides the number of overlapping users by the number of unique users in both audiences.

• ​Name:​ Displays the name of the custom audience.

• ​Overlap:​ Shows on a one-to-one basis the overlap between the lookalike audience featured in the window and the custom audience.

​Audience Gender​

Shows gender differentiation of your audience, when available.