Automatically Delete Invalid and Rejected Addresses

Scenario​

Maintain a clean list of contact addresses. This scenario helps you to permanently improve your list hygiene. It deletes addresses that produce responses of the type ​invalid​ and ​rejected​. There is no reason to continue sending messages to addresses of this type.

Benefits​

• Ensure that addresses that are no longer valid are immediately deleted from the system.

• Improve deliverability.

Background Information​

A response is a notification that Mapp Engage receives regarding a problem with message sendout or delivery. We recommend that you use an event-based automation to immediately delete responses of the type ​invalid​ and ​rejected​.

• Invalid: The domain of the email address does not exist (for example, ohtmail.com instead of hotmail.com) or the domain name could not be resolved due to DNS (Domain Name System) problems at the ISP.

• Rejected: The domain is valid. However, the address itself does not exist or the email account is not active.

There is no reason to continue sending messages to addresses of this type. Deleting these addresses ensures that your system only contains valid addresses.

The addresses are permanently deleted. There is no record of the deleted addresses.

You can block sendout instead of deleting addresses. To do so, add addresses to a blacklist or Robinson list. This approach is recommended if you need a record of the addresses you do not contact. This is also recommended for ​Spam Complaint​ responses. See Block Sendout After a Spam Complaint​.

Procedure​

1. Create an event-based automation that automatically deletes all addresses after an ​Invalid​ response.

2. Create an event-based automation that automatically deletes all addresses after a ​Rejected​ response.

You can create both of these automations on one whiteboard.

Automate List Cleaning​

1. In the ​Automation​ area, create a new whiteboard.

2. Drag 2 ​Event​ modules 2 ​Event-based Job​ modules onto the whiteboard.

3. Drag and drop between the   symbols to connect the modules as shown above.

4. Define the module settings as follows:

   a. Event Module	Field	Entry
   	​Name​	Enter a name for the module.
   	​Event​	Response Received (C)​
   	​Group Name​	Leave this field blank to delete addresses that produce responses in any group in the system. To limit the automation to one group, select the sendout group here.
   	​Response Category​	​Invalid​

   b. Event-based Job Module	Field	Entry
   	​Name​	Enter a name for the module.
   	​Job​	Delete Contact (C)​
   	​Contact​	Select the ​Use Event Parameter​ check box.

   c. Event Module	Field	Entry
   	​Name​	Enter a name for the module.
   	​Event​	Response Received (C)​
   	​Group Name​	Leave this field blank to delete addresses that produce responses in any group in the system. To limit the automation to one group, select the sendout group here.
   	​Response Category​	​Rejected​

   d. Event-based Job Module	Field	Entry
   	​Name​	This field displays the default name of the module. This field is editable.
   	​Job​	Delete Contact (C)​
   	​Contact​	Select the ​Use Event Parameter​ check box.

5. Click ​Next​.
   ⇒ The ​Whiteboard​ wizard opens to step two.

6. Define the desired time frame and notifications.

7. Click ​Activate​ to immediately activate the whiteboard. Only active whiteboards are executed by the system.
   ⇒ The whiteboard is saved and activated. The automation has the status ​Running​ if the start date is immediate and ​Scheduled​ if the start date is in the future.