Automation Scenarios

The Automation Scenarios library describes marketing programs you can set up on a whiteboard. Scenarios combine inspiring marketing ideas with guided setup instructions. They are designed to help you to reach your marketing goals with the tools ava...

These scenarios show you how to automate routine system tasks. Automations save time and effort when you work in Mapp Engage. Each scenario provides setup instructions. To see scenarios for customer lifecycle marketing, see  ​Automation Scena...

Goal​ To send an automatic email response to contacts who reply to one of your messages. Background Information​ After sendout to a group of recipients, some recipients hit the reply button of their email client to respond directly to the message...

Scenario​ Create a contact scoring program. A contact gets points for a message open (1 point), link click (2 points) or purchase (3 points). Benefits​ Identify your most and least engaged contacts. Use this data to create selections in&n...

Scenario​ Set up an ongoing program that stores open, click, purchase and interest data in contacts' profiles. This program runs continuously in your Mapp Engage system. That way you are always collecting data about your contacts. Benefits​ ...

Goal​ To automatically unsubscribe group members who send a reply to a message. Only replies that contain keywords, for example, "unsubscribe" or "do not contact", result in an unsubscribe. You can define your own keywords. Prerequisites​ You nee...

Scenario​ Send a message to request feedback after an event. The message is sent a week after the event. Only contacts who registered for the event receive the message. Benefits​ Invite contacts to provide feedback about an event or conferen...

Scenario​ Encourage customers to leave feedback after a purchase. To do so, send them a follow-up email 10 days after purchase. Allow plenty of time for your customers to receive and test the product before they leave a review. Do this by creatin...

Scenario​ Encourage existing customers to make another purchase. Send a special message 90 days after a contact's last purchase. Benefits​ Encourage existing customers to make another purchase. Reach out to customers who haven't bought any...

Scenario​ Identify your most engaged customers. Then deepen your relationship with special offers and other targeted campaigns. A VIP customer is one of the following. Contact has been a group member for 1 year and made 5 purchases. Contact ...

Scenario​ Send an anniversary email to your contacts. You can send the email each year on the date when the contact subscribed to the group. Or, send the email a year after a contact first makes a purchase. Benefits​ Express your appreciation f...

Scenario​ Send a birthday message to contacts on their birthdays. Benefits​ Show customer appreciation. Increase engagement with your brand. Generate additional sales with special offers. Further Inspiration​ Take this scenario to ...

Scenario​ Increase the effectiveness of your birthday message by sending a reminder to contacts who didn't click on the original message. You send the reminder 7 days after the contact's birthday. Purpose​ Increase the effectiveness of your ...

Scenario​ Create a series of related sendouts leading up to a major holiday. You will use the same prepared message to send all of the holiday emails. Benefits​ Send a series of related messages using the same prepared message Procedure​...

Scenario​ Schedule automated import of new contacts on a weekly basis. After import, you send a welcome message to the new members. The program includes a follow-up message to all new subscribers who don't click the welcome message. Hint: In ...

Scenario​ Send a welcome message to all new group subscribers. The program includes a follow-up message to all new subscribers who don't click the welcome message. Benefits​ Automatically respond to every new subscription to your newsletter....

Scenario​ Automate the export of message statistics after every group sendout. Mapp Engage sends the statistics to a server or to an email address. Benefits​ Get message statistics delivered automatically. There's no need to log into Ma...

Scenario​ Automate regular import of a CSV, XML or text file that contains contact data. You define the frequency you need. Prerequisites​ You must import contacts into an existing Mapp Engage group. Create this group before you start. You c...

Scenario​ Automate regular delivery of exports - for example, on a daily or monthly basis. You define the frequency you need. Benefits​ Export data for use in an external system (for example, in a CRM or data warehouse). Generate reports and...

Scenario​ Automatically delete related data records after a certain period of time. The records are deleted permanently. The data cannot be restored. A time-based automation automatically deletes related data records that are 1 year old. The autom...

Scenario​ Maintain a clean list of contact addresses. This scenario helps you to permanently improve your list hygiene. It deletes addresses that produce responses of the type ​invalid​ and ​rejected​. There is no reason to continue ...

Scenario​ Prevent message sendout to contacts who mark your message as spam. Benefits​ Block message sendout to contacts who have indicated that they no longer want to hear from you. Improve deliverability. Background Information​ We rec...