---
title: "Basics"
slug: "basics-sms"
status: "new"
updated: 2025-07-25T15:09:51Z
published: 2025-07-25T15:09:51Z
canonical: "docs.mapp.com/basics-sms"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.mapp.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Basics

![Notification for a Christmas sale offering 25% off at Turtle&Roo Shop.](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/sms_turtleroo_600px.png)

SMS is a powerful and reliable way to reach your contacts, wherever they are and no matter what device they use. With much higher open and response rates than email, SMS is ideal for urgent or time-sensitive messages.

## Why use SMS?

- Reach contacts directly on their phones, even without an app or internet access
- Deliver last-minute offers, alerts, or reminders with high visibility
- Use personalization and segmentation for more relevant communication
- Combine SMS with email for coordinated, multi-channel campaigns
- Enable replies to support surveys, bookings, or opt-out options

---

## SMS in Mapp Engage

Mapp Engage allows you to create, personalize, and automate SMS messages — using the same tools you already know from email marketing. You can use selections, segmentation, and automations to trigger SMS messages based on user behavior or profile data.

To send SMS messages, you’ll need to connect to an external SMS provider. Mapp Engage supports multiple global providers and offers full documentation for setup and delivery options.

---

## Explore more

To learn more about working with SMS in Mapp Engage, check the following sections:

- [SMS Setup](https://docs.mapp.com/v1/docs/sms-setup) – How to connect your SMS provider
- [SMS Message Creation](https://docs.mapp.com/v1/docs/sms-message-creation) – Create and personalize your messages
- [SMS Scenarios](https://docs.mapp.com/v1/docs/sms-scenarios) – Examples for common use cases
- [SMS Country-Specific Information](/v1/docs/sms-country-specific-information) - Gives an overview of country-specific best practices for marketers

> [!TIP]
> ![](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/grafik(33).png)
> 
> Looking for a structured learning path?
> 
> Learn step by step in our Academy Course: [Mapp Engage - SMS, Push & In-App](https://academy.mapp.com/catalog/courses/4407585).