Best Practices for Push Notifications

This page provides best practice recommendations to help you use mobile push notifications more effectively in Mapp Engage. These guidelines are designed to improve engagement, boost relevance, and avoid common pitfalls while supporting a positive user experience.

1. Make it relevant

Ensure that every push notification provides real value to your contacts. For example, send a targeted special offer or a timely reminder based on user actions or profile data.

2. Keep it personal

Use selections, personalizations, and groups in Mapp Engage to tailor your content to each contact. Personal relevance helps strengthen their connection with your app.

3. Be short and clear

State your message in a concise call to action. Aim for 10 words or fewer. Your contacts should immediately understand why they received the notification. Use clear, active language.

4. Time it right

Choose the best time of day for your audience. Always send in the contact’s local time zone, and avoid sending messages during off-hours.

5. Use location-based triggers

Geofencing allows you to target users in specific areas and send real-time push notifications. For example, inform nearby users about store openings, discounts, or limited-time offers.

6. Set frequency limits

Avoid overwhelming your contacts. Too many notifications can lead to opt-outs. Use message statistics to determine the ideal frequency for your audience.

7. Diversify your strategy

Combine push notifications with other channels like email or SMS for a more effective, multi-channel approach.

8. Track your results

Regularly review key performance indicators (KPIs) in Mapp Engage. Identify which notifications perform best and optimize your strategy based on the data.