Bounce Rate Percent

Shows the share of entries that had only one page impression in their visit.

Often this formula is used to evaluate marketing campaigns or entry pages.

Example:

A user views three pages:

• Days analysis (Visitors > Traffic)
  For the corresponding day, a bounce rate of 50 percent is shown.
   

  Calculation	2 Exits / 2 Visits = 100 %

• Pages analysis (Navigation > Pages > Pages)
  The pages analysis yields the following results:
   

  Calculation for the page "product view":	1 Bounce / 1 Entry = 100 %

Visit

Find more information in the course Mapp Intelligence - Metrics, Formulas and KPIs.

Similar figures

Exit Rate %
Entry Rate %
Bounces