How to Calculate Contact Age Using a Profile-Based Operation

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Goal

To calculate the current biological age of your contacts, based on their date of birth.

Background Information​

An operation is a type of profile-based automation. An operation consists of expression language applied to a profile attribute with the data type string, number or date. Use an operation to extract or modify data stored in an attribute.

Procedure

  1. In ​Administration​, create a new custom user attribute with the name ​CurrentAge​. The data type is ​Number​.

  2. In ​Automation​, create a new profile-based automation with the type ​Operation​.
    The target attribute is ​CurrentAge​.
    The operation has the following expression.

    ${ecm:age(date.today,user.DateOfBirth)}

  3. Click the ​Save​ button.

  4. Select the profile-based automation and click the ​Activate​ button.
    ⇒ The profile-based automation is now active.

  5. Click the ​Apply Automations​ button.
    ⇒ Engage applies the automation to all contacts in the system. This can take a long time. An email notifies you when the automation is finished.