[Campaign Category] in the Customer Journey
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    [Campaign Category] in the Customer Journey

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    Article summary

    Shows the categories of clicked campaigns before a website goal was reached. 

    The name of this category can be set in the campaign configuration (Mapp Q3 > Configuration > Marketing Configuration > General Settings).

    Use this dimension to filter Customer Journey Analyses.
    For example, you could limit your analyses on Customer Journeys in which at least once a Newsletter campaign was clicked (assuming you are categorizing Newsletter campaigns within the Campaign Category "Campaigncat 1"):

    Filter-Engine

    If you are tracking multiple website goals, you should additionally filter on a specific website goal.

    Additional Information

    Training chapter Campaign analyses


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