[Campaign Category] in the Customer Journey
- 1 Minute to read
- Print
- DarkLight
[Campaign Category] in the Customer Journey
- 1 Minute to read
- Print
- DarkLight
Article summary
Did you find this summary helpful?
Thank you for your feedback
Shows the categories of clicked campaigns before a website goal was reached.
The name of this category can be set in the campaign configuration (Mapp Q3 > Configuration > Marketing Configuration > General Settings).
Use this dimension to filter Customer Journey Analyses.
For example, you could limit your analyses on Customer Journeys in which at least once a Newsletter campaign was clicked (assuming you are categorizing Newsletter campaigns within the Campaign Category "Campaigncat 1"):
If you are tracking multiple website goals, you should additionally filter on a specific website goal.
Additional Information
Training chapter Campaign analyses
Was this article helpful?