Campaign Clicks
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    Campaign Clicks

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    Article summary

    Shows how often a campaign was clicked.

    Short Facts

    It is considered how often a data source of an advertising medium was tracked.

    Data sources of campaigns are:

    Data Source

    Corresponds to the Figure

    URL parameter (media code)



    Page Impressions




    Qty Sources Search Engines WITHOUT URL parameter

    Social media Source

    Qty Sources Social Media Sources WITHOUT URL parameter

    Other Source

    Qty Sources Other Sources WITHOUT URL parameter

    Direct entry

    Entries Entry Sources WITHOUT URL parameter


    A user uses two links in a newsletter:

    • Days analysis (Visitors > Traffic)

    • Ad Media analysis (Marketing> Campaigns > Advertising Media)


    3 Page Impressions are assigned to "mc=newsletter.linkA" - those from "Landingpage A" and those from "product view". These are all Page Impressions until a new campaign is clicked.

    • Pages analysis (Navigation > Pages > Pages)

    Similar Figures

    Engagement Avg (Campaigns)
    User - Campaign New Visitor CLV
    Campaign ROI

    Further Information:

    Training document Basic Metrics
    Training document Campaign Analyses

    You can also find a course on campaigns at Mapp Academy. Log in and search for "Mapp Intelligence - Campaign Analyses".

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