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      Campaign Clicks
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      Campaign Clicks

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      Article summary

      Shows how often a campaign was clicked.

      Short Facts

      It is considered how often a data source of an advertising medium was tracked.

      Data sources of campaigns are:

      Data Source

      Corresponds to the Figure

      URL parameter (media code)

      -

      Page

      Page Impressions

      Event

      Clicks

      SEO

      Qty Sources Search Engines WITHOUT URL parameter

      Social media Source

      Qty Sources Social Media Sources WITHOUT URL parameter

      Other Source

      Qty Sources Other Sources WITHOUT URL parameter

      Direct entry

      Entries Entry Sources WITHOUT URL parameter

      Example:

      A user uses two links in a newsletter:

      • Days analysis (Visitors > Traffic)

      • Ad Media analysis (Marketing> Campaigns > Advertising Media)

         

      3 Page Impressions are assigned to "mc=newsletter.linkA" - those from "Landingpage A" and those from "product view". These are all Page Impressions until a new campaign is clicked.

      • Pages analysis (Navigation > Pages > Pages)

      Similar Figures

      Engagement Avg (Campaigns)
      User - Campaign New Visitor CLV
      Campaign ROI

      Further Information:

      Training document Basic Metrics
      Training document Campaign Analyses

      You can also find a course on campaigns at Mapp Academy. Log in and search for "Mapp Intelligence - Campaign Analyses".

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