Campaign Clicks

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Shows how often a campaign was clicked.

Short Facts

It is considered how often a data source of an advertising medium was tracked.

Data sources of campaigns are:

Data Source

Corresponds to the Figure

URL parameter (media code)

-

Page

Page Impressions

Event

Clicks

SEO

Qty Sources Search Engines WITHOUT URL parameter

Social media Source

Qty Sources Social Media Sources WITHOUT URL parameter

Other Source

Qty Sources Other Sources WITHOUT URL parameter

Direct entry

Entries Entry Sources WITHOUT URL parameter

Example:

A user uses two links in a newsletter:

  • Ad Media analysis (Marketing> Campaigns > Advertising Media)

     

  • Pages analysis (Navigation > Pages > Pages)


    3 Page Impressions are assigned to "mc=newsletter.linkA" - those from "Landingpage A" and those from "product view". These are all Page Impressions until a new campaign is clicked.

Further Information

Training document Basic Metrics

Training Chapter Campaign Analyses

Looking for a structured learning path?

Learn step by step in our Academy Course: Mapp Intelligence - Campaign Analyses.