Campaign Clicks
- 1 Minute to read
- Print
- DarkLight
Campaign Clicks
- 1 Minute to read
- Print
- DarkLight
Article summary
The content discusses the tracking of campaign clicks and the analysis of data sources from advertising mediums. It highlights how often a campaign is clicked based on user interactions, such as when a user utilizes multiple links in a newsletter. For instance, page impressions are attributed to specific links like "mc newsletter.linkA," "Landingpage A," and "product view," until a new campaign is activated. The analysis includes various metrics, such as days and ad media performance. Additionally, it mentions the availability of further information through a training document and an online course on campaign analysis, which can be accessed by logging in and searching for "Mapp Intelligence Campaign Analyses." This resource aims to enhance understanding of campaign performance and data tracking methodologies.
Did you find this summary helpful?
Thank you for your feedback!
Shows how often a campaign was clicked.
Short Facts |
|---|
|
It is considered how often a data source of an advertising medium was tracked.
Data sources of campaigns are:
Data Source | Corresponds to the Figure |
URL parameter (media code) | - |
Page | Page Impressions |
Event | Clicks |
SEO | Qty Sources Search Engines WITHOUT URL parameter |
Social media Source | Qty Sources Social Media Sources WITHOUT URL parameter |
Other Source | Qty Sources Other Sources WITHOUT URL parameter |
Direct entry | Entries Entry Sources WITHOUT URL parameter |
Example:
A user uses two links in a newsletter:
Days analysis (Visitors > Traffic)
Ad Media analysis (Marketing> Campaigns > Advertising Media)
3 Page Impressions are assigned to "mc=newsletter.linkA" - those from "Landingpage A" and those from "product view". These are all Page Impressions until a new campaign is clicked.
Pages analysis (Navigation > Pages > Pages)
Similar Figures
Engagement Avg (Campaigns)
User - Campaign New Visitor CLV
Campaign ROI
Further Information:
Training document Basic Metrics
Training document Campaign Analyses
You can also find a course on campaigns at Mapp Academy. Log in and search for "Mapp Intelligence - Campaign Analyses".
Was this article helpful?