---
title: "Campaign Clicks"
slug: "campaign-clicks"
updated: 2025-06-10T08:27:25Z
published: 2025-06-10T08:27:25Z
canonical: "docs.mapp.com/campaign-clicks"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.mapp.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Campaign Clicks

Shows how often a campaign was clicked.

| ## Short Facts |
| --- |
| - counts the dimension "Advertising Media" ([Count metric](/v1/docs/what-is-the-auto-scope-of-a-specific-dimension-or-metric-in-the-filter-engine)) - [Standard scope](/v1/docs/what-is-the-auto-scope-of-a-specific-dimension-or-metric-in-the-filter-engine): *Actions* - [Auto scope in the filter engine](/v1/docs/what-is-the-auto-scope-of-a-specific-dimension-or-metric-in-the-filter-engine): *Pages* |

It is considered how often a data source of an advertising medium was tracked.

Data sources of campaigns are:

| **Data Source** | **Corresponds to the Figure** |
| --- | --- |
| URL parameter (media code) | - |
| Page | Page Impressions |
| Event | Clicks |
| SEO | Qty Sources Search Engines WITHOUT URL parameter |
| Social media Source | Qty Sources Social Media Sources WITHOUT URL parameter |
| Other Source | Qty Sources Other Sources WITHOUT URL parameter |
| Direct entry | Entries Entry Sources WITHOUT URL parameter |

### Example:

A user uses two links in a newsletter:

![](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/e9133d3c-fa49-4ac5-95d2-21cb58a5bb31.png)

- **Ad Media analysis** *(Marketing> Campaigns > Advertising Media)* ![](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/CleanShot 2025-06-10 at 10.25.36@2x.png)
- **Pages analysis** *(Navigation > Pages > Pages)*

![](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/19bc1d28-6a19-4573-8be6-b2c8775fd2dd.png) 3 Page Impressions are assigned to "mc=newsletter.linkA" - those from "Landingpage A" and those from "product view". These are all Page Impressions until a new campaign is clicked.

## Further Information

Training document [Basic Metrics](/v1/docs/analyses-2-basic-metrics)

Training Chapter [Campaign Analyses](/v1/docs/analyses-3-campaign-analyses)

> [!TIP]
> ![](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/grafik(33).png)
> 
> Looking for a structured learning path?
> 
> Learn step by step in our Academy Course: [Mapp Intelligence - Campaign Analyses](https://academy.mapp.com/catalog/courses/3171586).