---
title: "Campaign Lifecycle Contacts Avg"
slug: "campaign-lifecycle-contacts-avg"
updated: 2025-11-28T08:52:08Z
published: 2025-11-28T08:52:08Z
canonical: "docs.mapp.com/campaign-lifecycle-contacts-avg"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.mapp.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Campaign Lifecycle Contacts Avg

Shows how often a campaign, on average, was clicked within a customer journey.

| Calculation | [Campaign Lifecycle Contacts](/v1/docs/campaign-lifecycle-contacts) / [Contacts in Customer Journey, Unique](/v1/docs/contacts-in-customer-journey-unique) |
| --- | --- |

---

## How to Use This Metric

This metric is part of the Customer Journey data model. It only works with the dimensions that are supported in Customer Journey Analyses (see [Customer Journey Analyses](/v1/docs/customer-journey-analyses) for details).

A practical use case is to compare how quickly different campaign paths lead to a website goal. The metric is most useful in:

- Traffic Sources Path
- Traffic Sources Path (Aggregated)
- Ad Media Path

In these path analyses, *Campaign Lifecycle Contacts Avg* helps you see whether certain channels or sequences require more or fewer campaign interactions before conversion.