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      Campaign Lifecycle Duration (Avg Days)
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      Contents

      Campaign Lifecycle Duration (Avg Days)

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      Article summary

      Shows the number of days, that passed on average from the first campaign contact to the achievement of a website goal.

      Calculation

      Campaign Lifecycle Contacts (Days) / Contacts in Customer Journey, Unique                                                                    

      "0" means that the duration was less than 24 hours.

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