---
title: "Campaign Lifecycle Duration (Avg Days)"
slug: "campaign-lifecycle-duration-avg-days"
updated: 2025-11-28T08:42:13Z
published: 2025-11-28T08:42:13Z
canonical: "docs.mapp.com/campaign-lifecycle-duration-avg-days"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.mapp.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Campaign Lifecycle Duration (Avg Days)

Shows the number of days that passed on average from the first campaign contact to the achievement of a website goal.

| Calculation | Campaign Lifecycle Contacts (Days) / Contacts in Customer Journey, Unique |
| --- | --- |

> "0" means that the duration was less than 24 hours.

---

## How to Use This Metric

This metric is part of the Customer Journey data model. It only works with the dimensions that are supported in Customer Journey Analyses (see [Customer Journey Analyses](/v1/docs/customer-journey-analyses) for details).

A practical use case is to compare how quickly different campaign paths lead to a website goal. The metric is most useful in:

- Traffic Sources Path
- Traffic Sources Path (Aggregated)
- Ad Media Path

In these path analyses, *Campaign Lifecycle Duration (Avg Days)* helps you understand whether certain campaign types or sequences lead to faster or slower conversions.