---
title: "Campaign Lifecycle Duration (Days)"
slug: "campaign-lifecycle-duration-days"
updated: 2025-11-28T08:45:11Z
published: 2025-11-28T08:45:11Z
canonical: "docs.mapp.com/campaign-lifecycle-duration-days"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.mapp.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Campaign Lifecycle Duration (Days)

Shows the number of days, that passed from the first campaign contact to the achievement of a website goal. The value is accumulated overall customer journeys.

> "0" means that the duration was less than 24 hours.

This metric is usually not directly used in analyses, but for calculations in custom formulas.

For an analysis-ready version of this metric, see [Campaign Lifecycle Duration (Avg Days)](/v1/docs/campaign-lifecycle-duration-avg-days).