---
title: "Campaign ROI"
slug: "campaign-roi"
updated: 2024-03-15T10:41:16Z
published: 2024-03-15T10:41:16Z
canonical: "docs.mapp.com/campaign-roi"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.mapp.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Campaign ROI

The Campaign ROI (return on investment) shows the order value excluding the campaign costs. The default attribution model is used.

| Calculation | Order Value - Campaign Costs |
| --- | --- |