Campaign setup

In Mapp Intelligence, there is a limit on the number of active campaigns an account can have. Once this limit is reached, no new campaigns can be created. You can view the current status of active campaigns in the “Campaign Structure” tab under Mar...

Under certain circumstances, using a URL Shortener for your links makes sense. For example, this can be the case if you assume that the link will be copied manually. Instead of writing https://mapp.com/de/uber-uns/ on a billboard, using a URL Shorte...

Visit Find more information in the course Mapp Intelligence - Introduction for Google Analytics Users . Campaign recognition in Google Analytics works similarly to Mapp Intelligence, however, there are some differences that partly influenc...

Sources of a campaign Mapp Intelligence can utilize various sources to organize and identify your marketing campaigns. These can be found in a URL parameter or referrer. Referrer-based data sources include: SEO Social Media Referrers ...

What's Happening? Apple has announced that the forthcoming iOS 17, expected to launch in Autumn 2023, will feature an improved private browsing experience. This enhancement will integrate a new anti-tracking system, known as Link Tracking Protectio...

Campaign categories can be named individually ( Mapp Q3 > Configuration > Marketing Configuration ). If you change the name, existing reports, and analyses will continue to work. Also, if you use the campaign category as a filter, the change ...

A customer journey in Mapp Intelligence is a special form of campaign analysis. Several analyses, dimensions, and figures are available showing the customer journey. The customer journey begins with the first campaign contact and ends with achievin...

The levels/categories for the campaign structure can be created and named in the campaign configuration. For each level, there is one dimension with the name of the level and one named [Campaign Category] in Customer Journey. The difference is that...

Basically the campaign capture in Matomo/Piwik (Pro) works similar to Mapp Intelligence, but there are some differences that should be considered when changing providers. Unlike the media code used in Mapp Intelligence, Matomo (Piwik) uses pk para...

Campaign tracking in Webtrends works mainly on the basis of the page URLs of your landing pages. You can use normal URLs without further parameters or append the parameter WT.mc_id for easier differentiation. This also has the advantage that there...

Spaces in the media code are not recommended. It is better to use an underscore "_". Special characters should be omitted. Media codes that contain an asterisk * will not be tracked, a plus "+" could be interpreted as space, etc. The following...