Campaign Type

Campaign types allow the specific limitation of the campaign activity within a visit.

Mapp Intelligence differentiates between these campaign types

• Clicks: When the data source of the campaign (e.g. media code) is tracked.

• Engagement: All page accesses between campaign click and conversion.

• Conversion: A website goal is reached and the campaign complies with the default attribution.

Optional

• Viewed: Only available, when campaign views are imported.

• Offline: Only available, when offline orders are tracked via a separate offline pixel.

Use this dimension for filtering, e.g. for limiting analyses to the landing pages of campaigns.

Additional Information

Training Chapter Campaign Analyses