Campaign Type
    • 1 Minute to read
    • Dark

    Campaign Type

    • Dark

    Article summary

    Campaign types allow the specific limitation of the campaign activity within a visit.

    Mapp Intelligence differentiates between these campaign types

    • Clicks: When the data source of the campaign (e.g. media code) is tracked.

    • Engagement: All page accesses between campaign click and conversion.

    • Conversion: A website goal is reached and the campaign complies with the default attribution.


    • Viewed: Only available, when campaign views are imported.

    • Offline: Only available, when offline orders are tracked via a separate offline pixel.

    Use this dimension for filtering, e.g. for limiting analyses to the landing pages of campaigns.

    Additional Information

    Training Chapter Campaign Analyses

    Was this article helpful?

    What's Next