Campaign types allow the specific limitation of the campaign activity within a visit.
Mapp Intelligence differentiates between these campaign types
Clicks: When the data source of the campaign (e.g. media code) is tracked.
Engagement: All page accesses between campaign click and conversion.
Conversion: A website goal is reached and the campaign complies with the default attribution.
Optional
Viewed: Only available, when campaign views are imported.
Offline: Only available, when offline orders are tracked via a separate offline pixel.
Use this dimension for filtering, e.g. for limiting analyses to the landing pages of campaigns.
Additional Information
Training Chapter Campaign Analyses
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Learn step by step in our Academy Course: Mapp Intelligence - Campaign Analyses.
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