---
title: "Campaign Type"
slug: "campaign-type"
updated: 2025-06-10T08:02:18Z
published: 2025-06-10T08:02:18Z
canonical: "docs.mapp.com/campaign-type"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.mapp.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Campaign Type

**Campaign types allow the specific limitation of the campaign activity within a visit.**

#### Mapp Intelligence differentiates between these campaign types

- Clicks: When the data source of the campaign (e.g. media code) is tracked.
- Engagement: All page accesses between campaign click and conversion.
- Conversion: A website goal is reached and the campaign complies with the default attribution.

#### Optional

- Viewed: Only available, when campaign views are imported.
- Offline: Only available, when offline orders are tracked via a separate offline pixel.

Use this dimension for filtering, e.g. for limiting analyses to the landing pages of campaigns.

### Additional Information

Training Chapter [Campaign Analyses](/v1/docs/analyses-3-campaign-analyses)

> [!TIP]
> ![](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/grafik(33).png)
> 
> Looking for a structured learning path?
> 
> Learn step by step in our Academy Course: [Mapp Intelligence - Campaign Analyses](https://academy.mapp.com/catalog/courses/3171586).