Changelog

Updated
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Date

Category

Change

Benefit/Details

18 Feb 2026

Feature

Mapp Fashion Plugin: New useProductIdAsIdentifier configuration option

  • Allows using the Intelligence product ID (ba) as the Fashion unique identifier (sku)

  • Removes the need to provide the same SKU in both the product ID and variant parameters

  • Prevents duplicate transmission of identical product identifiers

  • Reduces redundant tracking data

  • More information

19 Dec 2025

Feature

Mapp Fashion – Integrated Tracking

  • Unified tracking instance for Mapp Intelligence and Mapp Fashion

  • Reduced integration effort (single pixel)

  • Works with existing and new Intelligence setups

  • Enables easy access to new Mapp Fashion features

  • More information