Changes Behavioral Attribute

General Information

The Behavioral attribute offers an expanded spectrum of profile data based on your customers' detailed website or app behavior. The system registers this event when a contact's behavioral attribute within a specific group changes.

Prerequisites

An active Intelligence - Engage account connection
The website/app visitor data is matched with the campaign audience using the Mapp Intelligence tracking script. For more information, see Mapp Cloud User Matching.

Configuration

Setting	Description
Event Definition	Any Behavioral Attribute: All behavioral attribute changes produce the event. Specific Behavioral Attribute: Defines the attribute that the system checks. You can select one or more attributes. Any of the following: Selected attributes are combined with an OR operator. Contacts must match at least one of the specified attributes to continue down the path. All of the following: Selected attributes are combined with an AND operator. Contacts must match all specified attributes to continue down the path.

Setting

Description

Event Definition

Any Behavioral Attribute: All behavioral attribute changes produce the event.
Specific Behavioral Attribute: Defines the attribute that the system checks. You can select one or more attributes.
- Any of the following: Selected attributes are combined with an OR operator. Contacts must match at least one of the specified attributes to continue down the path.
- All of the following: Selected attributes are combined with an AND operator. Contacts must match all specified attributes to continue down the path.

Available Behavioral Attributes

Description	Attribute Name
Number of days since first Website/App visit	User Profile - Days since First Contact
Number of days since last Website/App visit	User Profile - Days since Last Contact
Number of days since last Website/App order	User Profile - Days since Last Order
The process from the first contact to the repeated purchase	User Profile - Macro Status
The cycle between (repeated) first contact and purchase	User Profile - Micro Status
Total Number of Website/App orders	User Profile - Orders
Total Number of Website/App discounted orders	User Profile - Orders w. Discount
Total Order value tracked on Website/App	User Profile - Order Value
Total discount value a User received on the Website/App	User Profile - Discount Value
Total number of page impressions generated on Website/App	User Profile - Page Impressions
Total number of visits generated on Website/App	User Profile - Visits
% of Website/App orders with discount	User Profile - Orders with Discount Rate Percent
The amount of, e.g., Euros saved vs. the amount of, e.g., Euros spent in %	User Profile - Price Sensitivity