---
title: "Changes Behavioral Attribute"
slug: "changes-behavioral-attribute"
updated: 2025-02-03T12:53:56Z
published: 2025-02-03T12:53:56Z
canonical: "docs.mapp.com/changes-behavioral-attribute"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.mapp.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Changes Behavioral Attribute

## General Information

The Behavioral attribute offers an expanded spectrum of profile data based on your customers' detailed website or app behavior. The system registers this event when a contact's behavioral attribute within a specific group changes.

### **Prerequisites**

- An active Intelligence - Engage account connection
- The website/app visitor data is matched with the campaign audience using the Mapp Intelligence tracking script. For more information, see [Mapp Cloud User Matching](/v1/docs/mapp-cloud-user-matching).

## Configuration

| Setting | Description |
| --- | --- |
| **Event Definition** | - **Any Behavioral Attribute:** All behavioral attribute changes produce the event. - **​Specific Behavioral Attribute​:** Defines the attribute that the system checks. You can select one or more attributes. - **Any of the following**:​ Selected attributes are combined with an OR operator. Contacts must match at least one of the specified attributes to continue down the path. - **​All of the following**:​ Selected attributes are combined with an AND operator. Contacts must match all specified attributes to continue down the path. |

### Available Behavioral Attributes

| Description | Attribute Name |
| --- | --- |
| Number of days since first Website/App visit | [User Profile - Days since First Contact](/v1/docs/user-profile-days-since-first-contact) |
| Number of days since last Website/App visit | [User Profile - Days since Last Contact](/v1/docs/user-profile-days-since-last-contact) |
| Number of days since last Website/App order | [User Profile - Days since Last Order](/v1/docs/user-profile-days-since-last-order) |
| The process from the first contact to the repeated purchase | [User Profile - Macro Status](/v1/docs/user-profile-macro-status) |
| The cycle between (repeated) first contact and purchase | [User Profile - Micro Status](/v1/docs/user-profile-micro-status) |
| Total Number of Website/App orders | [User Profile - Orders](/v1/docs/metrics-user-profile-orders) |
| Total Number of Website/App discounted orders | [User Profile - Orders w. Discount](/v1/docs/user-profile-orders-w-discount) |
| Total Order value tracked on Website/App | [User Profile - Order Value](/v1/docs/user-profile-order-value) |
| Total discount value a User received on the Website/App | [User Profile - Discount Value](/v1/docs/user-profile-discount-value) |
| Total number of page impressions generated on Website/App | [User Profile - Page Impressions](/v1/docs/user-profile-page-impressions) |
| Total number of visits generated on Website/App | [User Profile - Visits](/v1/docs/user-profile-visits) |
| % of Website/App orders with discount | [User Profile - Orders with Discount Rate Percent](/v1/docs/user-profile-orders-with-discount-rate) |
| The amount of, e.g., Euros saved vs. the amount of, e.g., Euros spent in % | [User Profile - Price Sensitivity](https://docs.mapp.com/v1/docs/en/user-profile-price-sensitivity) |