---
title: "Prediction-based campaigns in Mapp Engage"
slug: "clone-prediction-based-campaigns-in-mapp-engage"
updated: 2024-09-17T09:58:18Z
published: 2024-09-17T09:58:18Z
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.mapp.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Prediction-based Campaigns: Coupon Usage Based on Conversion Probability

Mapp's Artificial Intelligence Assistant includes a predictive feature to better segment audiences and target them in Mapp Engage.

This use case illustrates how an insight-led coupon campaign can help reduce unnecessary costs and increase performance via better targeting.

[5. Conversion probability_for_sign_off](https://player.vimeo.com/video/877503686?badge=0&autopause=0&quality_selector=1&progress_bar=1&player_id=0&app_id=58479)

> [!NOTE]
> Visit
> 
> ![](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/grafik(33).png)
> 
> Find more information in the course [Mapp Cloud - Mapp AI Assistant](https://academy.mapp.com/catalog/courses/4059352).

Here are the steps that are mentioned in the video above.

| Step | Where | What |
| --- | --- | --- |
| 1 | *Audience* > *Segmentation* *> CI Segments* | Activate CI segment criterion - **Predicted conversion probability - High** - **Predicted conversion probability - Medium** - **Predicted conversion probability - Low** |
| 2 | *Audience > Segmentation > Segmentation Builde*r | Create three segments: - **High Conversion Probability**with CI Segment criterion **Predicted conversion probability - High** - **Medium Conversion Probability** with CI Segment criterion **Predicted conversion probability - Medium** - **Low Conversion Probability** with CI Segment criterion **Predicted conversion probability - Low** [More information on segment creation](/v1/docs/segmentation-builder) |
| 3 | *Automations > Whiteboards* | Create recurring whiteboard **Coupon Usage based on Conversion Probability** 1. step: choose **Whiteboard Audience** - select main group **Master_Email** 2. step: choose **Segment** and add three paths - a) match condition Segment **High Conversion Probability** - b) match condition Segment **Medium Conversion Probability** - c) match condition Segment **Low Conversion Probability** 3. step: for each path, add **Send Email**job and choose the email [More information on whiteboards](/v1/docs/whiteboards) |