Adobe Commerce (Magento)

This plugin is compatible with Adobe Commerce 2.4+.

Capabilities

The Adobe Commerce plugin can be used to create a data layer for Mapp Intelligence. This data layer can then be then accessed with a tag manager (e.g., Google Tag Manager or Mapp Intelligence Tag Integration).  The configuration of the pixel is also done there.

A variety of information is available in the data layer. This includes different areas:

• Pages

  • Page tracking based on the URL

  • Page title

  • Categorization (content groups)

  • Number of pages (e.g., number of search results, product lists)

• Users 

  • Customer ID

  • Gender

• Products

  • Product tracking with different product statuses (e.g., viewed, added to cart, purchased)

  • Quantity and price

• Orders

  • Order ID

  • Order Value

  • Coupon Value

  • Currency

Depending on your shop configuration, you might find much more data available.

Explore

Installation

Configuring and Mapping with Google Tag Manager

Configuration and Mapping via Tag Integration

Configure Mapp Acquire

Changelog